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Posts made in September, 2011

All change - the web comes to Facebook

on Sep 22, 2011

By Brand Fabretti UPDATE: HERE IS THE NEW FACEBOOK! Some really interesting changes were announced at Facebook today which really lay down the gauntlet. Google+ introduced a new, slick way (via circles) of managing one of Facebook’s most challenging aspect, noise. We’ve all joined with gusto, dozens, if not hundreds of Pages and have hundreds of friends,...

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The proof that Groupon damages your business’s reputation

on Sep 12, 2011

By Brand Fabretti We all seem to have a bit of a downer on Groupon. For various reasons, there seems to be a morbid fascination with bringing down what is (or rather, was) essentially the global leader in local deals. Everything seemed fine – deals initially presented a wonderful opportunity to get something local to us (and we probably knew of) for a lot less. But...

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PR success: Europcar Roadside Gastro Guide is a winner, thanks to 'hidden gems'

on Sep 6, 2011

By Staff Writer Cow PR had to create brand preference in a market where consumers are led almost exclusively by price. Europcar may be one of the biggest car hire companies both in and outside the UK, but the market remains one where customers, who are making a purely functional purchase, will have little brand loyalty and are driven by price. Alongside offering...

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Oinion: The Rugby League Experience?

on Sep 5, 2011

By Patrick Kavanagh I’m looking forward to this Friday. I’m heading to see some rugby, Engage Super League rugby, to be exact. As we are made aware, Super League is meant to be the most progressive league in the UK. It thrills fans in a way that no other sport does. I’m expecting the greatest sporting experience since my arrival in the UK. Thrills...

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The winds of change

on Sep 2, 2011

By David Milligan-Croft The average person farts approx 14 times a day. I suspect that this figure is slightly skewed and that, in reality, most of us fart about 3 or 4 times a day, while my Nan farts about 400 times a day which buggers up the averages for the rest of us. Now, I don’t know about you, but my kids think farting is hilarious. (Or ‘trumping’...

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