Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Posts made in January, 2012

Apple wows them, profits up 118%: We didn't bet high enough, says Cook

on Jan 25, 2012

By Noel Young Apple has wowed the world yet again – reporting its greatest quarterly revenue and earnings ever – after missing its forecast last quarter for the first time in years. What had been expected by analysts: Revenue of $38.85 billion and earnings per share of $10.08, according to Yahoo Finance. What they got : Revenue of $46.33 billion and...

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FirstBus low emissions claim found misleading by the ASA

on Jan 25, 2012

By Staff Writer A TV ad for FirstBus, featuring the words ‘We love low emissions’, with the word ‘live’ symbolised by an image of a love-heart, has been banned by the ASA for being misleading. A complaint was made that the ad, which showed a bus with a poster on the back of it and featured the text ‘Our buses produce 4.97% less carbon than conventional...

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JWT acquires majority stake in Jordanian marketing agency

on Jan 25, 2012

By Staff Writer WPP-owned ad agency JWT has acquired a majority stake in Jordanian marketing firm IDEA. JWT has acquired 51% of the shares in the capital of a newly-incorporated Jordanian company which will in turn acquire the assets of IDEA. Based in Ammann, IDEA has been JWT’s affiliate for the past seven years and will now trade under the name JWT Jordan....

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Time Out appoints Red Bee Media to create online social TV guide

on Jan 25, 2012

By Staff Writer Time Out has appointed Red Bee Media to launch the UK’s first ever integrated social TV guide, powered by the agency’s new RedDiscover technology. The Time Out TV guide has been developed to harness the growing use of social media, and will aim to integrate traditional TV listings with social networks, Facebook and Twitter, allowing users...

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Tourism Ireland set to implement year-long marketing campaign

on Jan 25, 2012

By Staff Writer A direct marketing campaign is to be run by Tourism Ireland this month, targeting experienced travellers. The campaign will include above-the-line activity from Publicis and below-the-line by Indicia which will include direct mail, email and social media over a year long, two stage strategy, The creative campaign will celebrate key cultural events...

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