Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Posts made in January, 2014

“This Sunday, the best commercials are set to air…apparently there’s even a game happening in between” - a UK perspective from a US Marketer

on Jan 31, 2014

By the drum Eric Sheinkop CEO of Music Dealers and Co-Author of Hit Brands: How Music Builds Value for the World’s Smartest Brands, offers his views on the music being used within the advertising around the Super Bowl. When the greatest teams and brands are elevated to the world’s largest stage, music, the greatest universal passion point, goes beyond...

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Hold the Celebrities; Bring on the Puppies

on Jan 31, 2014

By Direct Marketing News Hype and added distribution will win the Most Shared title among this year’s Super Bowl ad contenders, say keepers of the Viral Video Chart. Read full story › Source: DM News...

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Infographic: The rise of Vine

on Jan 31, 2014

By Ishbel Macleod Last week, Vine, the six second video platform from Twitter, turned one. Tamba has unveiled an infographic looking at the rise of the platform. In April 2013, Vine because the most downloaded app in the app store, with the 18-to-20 age bracket most likely to use the app. It was also discovered that 64 epr cent of consumers are more likely to buy a...

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