Posts made in February, 2014

on Feb 28, 2014

By Jessica Davies The phrase the Internet of Things has moved beyond hype alone and has been a key theme at this year’s Mobile World Congress and Unilever’s global media innovation director Jay Altschuler believes it could lead to interesting opportunities for brands. Speaking to The Drum at the conference in Barcelona, Altschuler said the connected world is of “huge interest” to the FMCG giant. “That’s not to say that for example opening my refrigerator in the morning I see an ad for Knorrs soup, is necessarily the right expression for that but there are signals that we can start to Read full story › Source: The Drum...

on Feb 28, 2014

By Stephen Lepitak High street bookmakers are to introduce new technology to their betting machines which will allow gamblers to set their own restrictions on how much time and money they spend. The technology will be installed across England and Wales, along with 30-second breaks in play, as the Association of British Bookmakers installs new code of conduct measures to help combat gambling addiction. 33,000 machines will have the new technology installed across the two countries, while staff within bookmakers will be informed when a customer has reached their set limit. The machines have been heavily criticised, with some saying they have effectively Read full story › Source: The Drum...

on Feb 28, 2014

By John Glenday GCHQ has been accused of intercepting and storing Yahoo webcam images of millions of internet users in what American internet giant has labelled a ‘whole new level of violation of our user’s privacy’. The British intelligence agency, in collaboration with the US national Security Agency, is alleged by the guardian to have operated a clandestine operation codenamed Optic Nerve, which gathered data from millions of people between 2008 and 2010 who were not suspected of any wrongdoing. Such was the scale of the operation that in one six month period alone more than 1.8m Yahoo accounts were intercepted in this manner, gathering Read full story › Source: The Drum...

on Feb 28, 2014

By Louise Ridley VivaKi Exchange (VX), the joint media trading arm of Starcom MediaVest Group and ZenithOptimedia, has appointed Simon Pardon, the former global chief trading officer for Aegis Media, as its first global president. Read full story › Source: Campaign...

on Feb 28, 2014

By Louise Ridley VivaKi Exchange (VX), the joint media trading arm of Starcom MediaVest Group and ZenithOptimedia, has appointed Simon Pardon, the former global chief trading officer for Aegis Media, as its first global president. Read full story › Source: Campaign...