Posts made in March, 2014

on Mar 26, 2014

By the drum The deadline for entering the PRCA’s new DARE Awards, which are being supported by The Drum Network and form part of the forthcoming series of national conference for PR professionals, closes tomorrow, Thursday 27th March. The PRCA DARE Events programme will consist of five DARE conferences and award programmes held in five cities across the UK – Edinburgh, Bristol, Birmingham, Leeds and Brighton – with each conference being tailored to specifically address the key themes affecting all PR professionals; specifically the future of new business, talent and regional benchmarking. The DARE Awards will take place on the evening of each DARE Conference Read full story › Source: The Drum...

on Mar 26, 2014

By Ishbel Macleod RadiumOne has appointed Emma Hazlehurst as head of client services, joining the agency from MEC Global. Hazlehurst previously headed up integrated digital campaign strategy for Paramount Pictures across eleven markets, and has experience in planning and executing campaigns on behalf of clients. She will report to commercial director Abeed Janmohamed, who said of the appointment: “As we enter a huge growth phase in the business we are thrilled that Emma has joined us. We are confident given Emma’s expertise and industry insight that she will be instrumental in helping us to expand and attract more big brands to our client base.” Hazlehurst has Read full story › Source: The Drum...

on Mar 26, 2014

By Jessica Davies The Drum has released the nominations for its Digital Trading Awards, created to recognise the best work in the online ad trading sector, and rewarding the most transparent and effective companies, agencies, media brands and technologies. MediaCom, iProspect, Neo@Ogilvy, and 7thingsmedia are among the most heavily nominated, alongside nominations from VivaKi, Unanimis, InSkin Media, Millennial Media, iCrossing, OMD, Carat and Infectious Media, DC Storm, Fetch and IgnitionOne. Brands whose campaigns have been entered include Barclays, British Airways, BSkyB, Disney, eBay, House of Fraser, IBM, News UK, O2, PayPal, Reiss, and Sony. The nominations have gone live today Read full story › Source: The Drum...

on Mar 26, 2014

By Ishbel Macleod Somersby Cider has teamed up with British comedian and Charlie Brooker’s Weekly Wipe contributor Jake Yapp to unveil five films poking fun at the way we live our lives, with the first film taking a pot-shot at smart watches. The ‘…What? Refreshingly Real Reviews’ series, created in partnership with DigitasLBi, aims to raise brand awareness, create an online buzz around the brand, and increase engagement amongst Somersby’s target audience of digitally-savvy male cider drinkers aged 30 to 45 years old. “We’ve made these reviews for blokes who are all too aware of the pretentious nonsense creeping into their lives #middleagedselfie #lolz. They Read full story › Source: The Drum...

on Mar 26, 2014

By James Doleman Day 74 morning Former PA Cheryl Carter continues her defence Rupert Murdoch called Carter saying “Don’t let Rebekah resign,” defendant says Boxes “contained exactly what it said on the tin,” prosecution suggest Court resumed this morning to hear further evidence from Rebekah Brooks’ former personal assistant Cheryl Carter who is accused, along with Brooks, of conspiracy to pervert the course of justice in relation to seven boxes of documents removed by her from the archives of News International in July 2011. The prosecution allege that the boxes contained information relevant to the police investigation into phone hacking. Carter says they were materials that she Read full story › Source: The Drum...