By Ishbel Macleod The text of Kendra Eash’s “This Is a Generic Brand Video,” originally published by McSweeney’s, has been set to stock video clips by Dissolve to create this amazing (but so realistic that it’s fairly depressing) video. People of different ethnicities, shots of the environment and speeded-up images of cars at night all featuring in this groin-kick to the advertising industry. But are we the only one to notice a lack of cute animals? I mean, really. How can you advertise a brand without a singing cat? Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer Iconeme, a new technology and design company, has launched VMBeacon, a product that lets store mannequins transmit information to shoppers about the clothes on display. Via a VMBeacon installed into each mannequin, information programmed by the retailer is transmitted to consumers using a smartphone app. If a shopper comes within a 100m range of the VMBeacon they will receive an automatic alert with information on prices and links to purchase the items directly from the retailer’s website, or the location of them in store. The technology has been designed to let retailers to engage customers digitally when shopping in, or passing by, Read full story › Source: The Drum...
Read MoreFirst concession will open at Tesco’s Osterley store as the supermarket continues push into restaurant market. Read full story › Source: Marketing Week...
Read MoreApple looks to accelerate online sales push with senior appointment from Delta Air Lines. Read full story › Source: Marketing Week...
Read MoreBy John Glenday The Sun has become the first national newspaper to run dedicated hashtags alongside key stories, inviting readers to join the debate online and extend the digital reach of the title. Printed under a ‘What do you think?’ banner at the foot of specific articles the daily feature will see publication of a selection of hashtags, helping to bridge the offline and online divide. David Dinsmore, editor of The Sun, said: “The Sun has always powered the nation’s conversation, but by printing hashtags alongside our news we are making it easy for readers to share their opinions and continue the story online. In Read full story › Source: The Drum...
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