By Direct Marketing News Marketing is hard, especially content marketing. According to a new study, there are half a dozen species of industry information ingesters. Read full story › Source: DM News...
Read MoreBy Peter Houston The delegates at the Digital Innovators’ Summit in Berlin dragged themselves back to their seats for the ‘Programmatic Ad Transactions’ session Tuesday afternoon. This was a presentation they knew they had to hear, but they expected it to be painful. As it turned out, Rick Welch, head of programmatic sales for Conde Nast, while not quite managing to make the arcane world of ad tech sound simple, at least made it sound do-able. Welch heads up the US publisher’s new programmatic team, seven people tasked with introducing the latest advertising innovation to the 100-year old media company’s staff and clients. He described Read full story › Source: The Drum...
Read MoreFacebook is taking a series expensive punts to futureproof its business – marketers should adopt a similar mindset. Read full story › Source: Marketing Week...
Read MoreBy Ishbel Macleod Spotify looks set to increase its student subscribers in the US, as it cuts its cost of a premium subscription to $4.99 from $9.99. Spotify currently has about 24 million monthly users, with six million of these having a paid account. Those students who already have a paid account can still apply for the discount, but it will not be applied until their renewal date, suggesting that the cut is looking to attract students to upgrade to the ad-free system, rather than to keep the students who have already signed up to the premium version of the song-streaming service. Spotify uses the Read full story › Source: The Drum...
Read More“We are starting to see the emergence of the marketing technologist” – Google, Tesco and iProspect marketers talk impact of tech
By Stephen Lepitak Google’s industry head, insurance, Andy Mihalop, Tesco’s senior marketing manager, mobile, Mark Cody and Nishma Robb, chief client and marketing officer for iProspect, discussed the continued impact that digital has had upon brand marketers while speaking at a href=”http://www.thedrum.com/whatson/123676/digital-convergence“>The Drum’s Digital Convergence conference. They trio has spoken about emerging marketing needs and trends, with Mihalop explaining that chief marketing officers are now expected to understand all areas of technology development, alongside traditional marketing methods – or bring that knowledge into a company if they find it impossible to do so. “The biggest change for CMOs is delivery. Going from Read full story › Source: The Drum...
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