Vote for the Senior Marketer of the Year here. Read full story › Source: Marketing Week...
Read MoreBy John Glenday HTC and Selfridges are to unveil a giant pop-up skatepark, the UK’s largest, in central London tomorrow following the launch of the HTC One (M8). The Oxford Street venue, situated in the old Selfridges Hotel, will provide an opportunity for the public to get their hands on the new smartphone together as part of a retail and experiential brand collaboration. Skaters and shoppers will be able to put the phone through its paces by utilising the devices flagship Duo Camera functionality to snap still images and shoot video – which can be shared in real-time via built in plasma screens. Nestled amongst various Read full story › Source: The Drum...
Read MoreEE to replace Vodafone as BT’s virtual mobile network operator. Read full story › Source: Marketing Week...
Read MoreBy Natalie Mortimer Brighton’s Churchill Square Shopping Centre has created an augmented reality fashion show to bring to life its spring summer fashion trends via mobile app Zapper. The Zap It, Unzip It! show, which launches on 28 March, is the first show of its kind to be created by a UK shopping centre and will feature brands such as Warehouse, H&M, River Island and Next. By scanning one of four unique Zap codes that have been placed in various locations around Brighton, including online, shoppers will be able to see one of four “trend-focussed” fashion shows on their smart phones. Created by Read full story › Source: The Drum...
Read MoreBy Ishbel Macleod The average response time to a customer service question on Twitter is eight hours and 37 minutes, the Eptica Multichannel Customer Experience Study found. Looking at 100 companies, it was found that 39 per cent were able to answer customer service questions asked through Twitter – despite 76 per cent of organisations being on the channel. “When it comes to Twitter companies are playing a dangerous game by establishing a presence and then failing to engage with customers,” warned Olivier Njamfa, CEO of Eptica. “This could well backfire, leading to negative feedback spreading through the social network and damaging their overall brand. Read full story › Source: The Drum...
Read More
Industry News