By Maisie McCabe News Corp and 21st Century Fox, the companies formed from the former News Corporation, have promoted the brothers Lachlan and James Murdoch to new roles. Read full story › Source: Campaign...
Read MoreBy John Glenday The US Internal Revenue Service has moved to classify Bitcoin, and other virtual currencies, as property (not currency) for tax purposes. A change in designation would see owners become liable to capital gains taxes applicable on ordinary income or assets – as well as gains and losses made on sales or exchanges. In a statement the IRS said: “In some environments, virtual currency operates like ‘real’ currency – ie, the coin and paper money of the United States or any other country that is designated as legal tender, circulates and is customarily used and accepted as a medium of exchange – but Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer Disney has launched an interactive digital out of home campaign at Westfield London starring members of the public, to promote the imminent launch of its new musical comedy, Muppets Most Wanted. In a “movie media first” Disney used the wi-fi capability of Ocean Outdoor’s Eat Street screen at London’s Westfield Centre to superimpose pictures of the public onto a live Most Wanted poster, and together with its online #badfrog campaign directed shoppers to the movie’s promotional website. The film premieres in the UK on Friday 28 March. Read full story › Source: The Drum...
Read MoreBy Ishbel Macleod A candid camera-style experiment for Snickers, created by Clemenger BBDO Melbourne, saw a bunch of builders calling out to female passers-by – providing positive and empowering compliments, as well as discussing feminist theory. Continuing the ‘You’re not you when you’re hungry’ Snickers campaign, the ad shows the actors pretending to be builders shocking passers-by with the unexpected remarks. Clemenger BBDO Melbourne executive creative director Ant Keogh said: “It’s not always easy to create a local adaptation of a global theme, but with Snickers, it’s been an absolute delight. The whole premise of ‘You’re not you when you’re hungry’ gives us enormous scope.” The Read full story › Source: The Drum...
Read MoreFacebook plans to make Oculus a platform for experiences beyond games, but there has been cynicism from developers and investors in the start-up. Read full story › Source: Marketing Week...
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