By Natalie Mortimer Luxury brand Tom Ford has launched its first e-commerce store, which has been designed to give mobile users a “premium experience”. Launched yesterday (25 March), Tomford.com offers an “accessories-driven” selection of the designer’s products, including handbags and jewellery with clothing to be added to the site in the coming months. Currently, the site is in English only and will offer shipping exclusively within the US. In the future, e-commerce distribution will be expanded to more markets internationally and the site will be translated into multiple languages. The digitally shy designer has previously voiced his dislike about the effect of digital on the Read full story › Source: The Drum...
Read MoreBy Kate Magee Vodafone UK has expanded its brand agency roster beyond Rainey Kelly Campbell Roalfe/Y&R for the first time since 2011, by handing a spot to the sister WPP shop Grey London. Read full story › Source: Campaign...
Read MoreMarketers need to gain a social conscience’ in the digital age, warns Martin Riley. Read full story › Source: Marketing Week...
Read MoreBy John Glenday Mobile phone operator EE is seeking to undercut its rivals with the release of a budget 4G enabled smartphone which will be given away free on a two year contract at £13.99 a month or for £99 on a pay as you go contract. Manufactured by China’s Huawei the discount device features a 5-megapixel camera, HD voice calls and a 1.2Ghz quad core processor, Ernest Doku, from uSwitch.com, commented: “EE is really attempting to remove the barriers to 4G, being the first to deliver superfast internet at a price to court the casual consumer. “However, our research shows customers still worry Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer IC tomorrow, part of the UK’s innovation agency, the Technology Strategy Board, has launched a contest offering small businesses the chance to win up to £25,000 each to explore digital innovations in data. Five start-ups will be selected to work with a range of public and private sector business leaders, including EE, the British Library and Ordnance Survey, to help develop commercial solutions to a number of challenges which include processing data efficiently, commercialisation of mobile, ‘geospacial’ data mapping, data visualisation and analytic decision making and value of public-domain data. Matt Sansam, programme manager at IC tomorrow, said: “IC tomorrow is Read full story › Source: The Drum...
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