Posts made in May, 2014

on May 30, 2014

By Jeremy Lee Tracey Follows, the chief strategy officer at JWT London, has resigned from the agency. Read full story › Source: Campaign...

on May 30, 2014

Reebok expands marketing team and forms content and digital hubs to fuel one-to-one fan engagement. Read full story › Source: Marketing Week...

on May 30, 2014

Reebok expands marketing team and forms content and digital hubs to fuel one-to-one fan engagement. Read full story › Source: Marketing Week...

on May 30, 2014

By Ishbel Macleod The digital revolution that is currently taking place is akin to the industrial revolution, Tony Ageh, controller of archive development at the BBC, stated at the D14 Summit. He also argued that despite the speed at which it is taking place, society is only at the beginning of the digital revolution. Ageh, who led the team that devised iPlayer, said: “Risk and safety regulation is still evolving in the digital environment. Many responses to data protection, net neutrality and individual acts of copyright infringement are parallels to the lack of concern for health and safety in the Industrial Age. “I believe the public Read full story › Source: The Drum...

on May 30, 2014

By Natalie Mortimer The chief strategy officer and executive partner at communications agency JWT, Tracey Follows, has announced a shock departure after just 18 months in the role. Follows joined the agency in October 2012 from VCCP where she spent three years as executive planning director, and is expected to leave at the end of the summer. She announced her decision to leave JWT to the agency’s other executive partners Neil Godber, Kris Flemington and Marie Stafford, who sent out an email to staff saying: “Tracey has decided to leave JWT. We are very sorry about this, as she has been such a Read full story › Source: The Drum...