Posts made in June, 2014

on Jun 25, 2014

By Staff Writer Technology is disrupting the rate of change across all industries – and it’s happening now. Across the board, digital technologies are disrupting traditional business models and challenging previously held beliefs and convictions. And as change is happening far faster than most can keep up with, evolution isn’t optional – it’s key to survival. To explore this exciting new world, The Drum has taken a deep dive into six different industries – education, entertainment, health, money, retail and smart cities – in ‘The Day Before Tomorrow’, a series of films focused on disruption. Editor-at-large Dave Birss has interviewed some of the Read full story › Source: The Drum...

on Jun 25, 2014

By James Doleman Now that the jury in the phone-hacking trial has been discharged, The Drum can reveal that Prime Minister David Cameron’s apology for hiring Andy Coulson could have led to the collapse of the rest of the trial. After Cameron made his televised statement on Tuesday afternoon, the presiding judge, Mr Justice Saunders, recalled the court to inform the legal teams that he had written to the prime minister to express his dismay at the comments only to receive a reply which he characterised as “missing the point”. Saunders then went on to question the motives of “high Read full story › Source: The Drum...

on Jun 25, 2014

By Ishbel Macleod WPP has reported a 1.2 per cent revenue hike for the first five months taking the total to £4.425bn, during its AGM, while the company celebrated its success at Cannes. Despite the growth in revenue and the recent award wins Phil Lader, chairman of the agency, stated that he feels “a touch of exasperation” within the industry. “At least in the context of marketing communications, I believe that much of the business world, much of the financial world and even much of the media world, has still not fully grasped the nature of this word ‘creativity’,” he said. “I believe there are Read full story › Source: The Drum...

on Jun 25, 2014

By Ishbel Macleod Rocket Fuel has expanded its London office with the appointment of Faye Weeks as head of solutions marketing and research. Having most recently worked as senior research lead at Microsoft, measuring customer journeys and interactions for a number of high profile clients, Weeks will now lead the marketing and research team. “I’m delighted to be joining such an exciting company and helping Rocket Fuel to deliver new and innovative ways to present insights that will drive greater investment in the company,” said Weeks. “They have an outstanding team in place and I am looking forward to working closely with them to provide Read full story › Source: The Drum...

on Jun 25, 2014

By Gillian West Following a deep-dive review of its market perceptions Virgin Media Business, the largest B2B Virgin branded business, has refreshed its brand strategy with a new visual identity designed to better show the company’s vision and values in the world of business telecoms. While still holding onto the trademark red, the new visual identity introduces more vibrant and less traditional business colours, including shades of pink and purple, in a bid to stand out from the crowd. To strengthen the brand for the business audience Virgin Media Business has adopted the direct, conversational tone of voice associated with the Virgin brand and Read full story › Source: The Drum...