By John Glenday Money saving brand Voucher Cloud has launched a ‘geo-fencing’ smartphone app to push automatic notifications of High Street deals from contributing retailers direct to shoppers. Trials of the technology have already been conducted with Prezzo, Papa Johns, Subway, Hotel Chocolat, Jones Bootmaker, Strada, The Disney Store & Loch Fyne with each delivering current deals to enabled phones which fall within a 200m radius of their stores. These notification messages and timings can be customised by the retailers direct, with restaurants targeting at lunch and dinner times whilst they were hungriest. Stephen Davis of vouchercloud.com said: “On some days, we have seen click-through Read full story › Source: The Drum...
Read MoreBy Ishbel Macleod The Movember Foundation has appointed PrettyGreen and Ketchum to handle its PR and communications requirements, following a strategic review. PrettyGreen has been tasked to promote and develop the creative communications and ambassador activity around the annual Movember moustache-growing campaign. Mark Stringer, founder of PrettyGreen, said: “When you spend time with the Movember team you realise how they have changed the charity landscape – they do good by having fun and in turn, push the boundaries. They’ve set us a big challenge for 2014 and that’s what excites and motivates us.” Ketchum has been appointed to promote the Movember Foundation as a year-round Read full story › Source: The Drum...
Read MoreBut the striker’s sponsor Adidas remains silence on its stance for now. Read full story › Source: Marketing Week...
Read MoreBy Lizzy Pollott As part of its presence at Cannes Lions, Havas Worldwide ran a social newsroom just off of Le Croissette, the main beachfront strip of the town, open to anyone curious enough to watch the goings on. A crew of around 10 members of Havas owned social media agency, Cake ran the newsroom which aimed to cover anything taking place during the entire week of the festival in real-time, from seminars, workshops, parties and celebrity appearances. Lizzy Pollott, client services director for Cake, offers her insight from what they learned through the project. We work in a progressive industry The wealth of Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak WPP’s programmatic advertising business Xaxis has expanded into Russia while appointing Nikolay Bulanov as the managing director for the new office. The move will mean that Xaxis now has a presence across 33 locations with Bulanov joining from Moscow-based media buying firm, Media Set, where he was director of business development. Caspar Schlickum, CEO EMEA for Xaxis, explained that Russia had become a key market for many of the company’s global clients. “Nikolay brings an excellent understanding of the intricacies of the Russian media market to Xaxis and his experience working with both advertisers and publishers makes him an ideal Read full story › Source: The Drum...
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