Posts made in June, 2014

on Jun 25, 2014

By John Glenday AOL has announced that its entire library of over 900,000 videos is to be made available on Apple TV in the US, Canada and UK as part of efforts to broaden the platform base of its AOL On service. Launched in the UK in March 2013 AOL On offers an eclectic range of content from food to sport with customised versions available for iOS enabled mobile and tablet devices. Apple TV viewers will be able to access content created by owned and partner sites such as HuffPost Live, TechCrunch, and Makers alongside original series. Ran Harnevo, president of AOL Video said “At AOL Read full story › Source: The Drum...

on Jun 25, 2014

By John Glenday Sky is to pull the plug on its door-to-door sales initiative amidst allegations that its agents lied about broadband speeds and download limits in the pursuit of commissions. The operation has been suspended with immediate effect with all 550 ‘Sky Walkers’ facing redundancy – although Sky insists its decision is unrelated to any mis-selling. Agents were summoned to a series of regional meetings on Monday to learn of their fate and have now been suspended from their roles whilst the wind down operation runs its course. A Sky Spokeswoman said: “We’ve been reviewing the way we sell our products to better suit customer Read full story › Source: The Drum...

on Jun 25, 2014

By John Glenday Uruguay forward Luis Suarez’s penchant for nibbling the shoulders of his opponents has again made headlines presenting brands with an irresistible real-time marketing opportunity but which has the most bite? The Drum rounds up six of the best. Food purveyors were in obvious territory for drawing parallels with the likes of Nandos exhorting the Liverpool player to sink his teeth into their burgers rather than his opponents. Hey @luis16suarez, if you’re that hungry, why not get your teeth stuck into something really tasty? pic.twitter.com/TPrPoC6ljt — Nando’s (@NandosUK) June 24, 2014 Biting is only okay when you’re made Read full story › Source: The Drum...

on Jun 25, 2014

By John Glenday Uruguay forward Luis Suarez’s penchant for nibbling the shoulders of his opponents has again made headlines presenting brands with an irresistible real-time marketing opportunity but which has the most bite? The Drum rounds up six of the best. Food purveyors were in obvious territory for drawing parallels with the likes of McDonald’s exhorting the player to sink his teeth into their burgers rather than his opponents. Hola @luis16suarez, si te quedaste con hambre vení a darle un mordisco a una BigMac 😉 — McDonald’s Uruguay (@McDonalds_Uy) June 24, 2014 Biting is only okay when you’re made of cinnamon Read full story › Source: The Drum...

on Jun 25, 2014

By John Glenday Uruguay forward Luis Suarez’s penchant for nibbling the shoulders of his opponents has again made headlines presenting brands with an irresistible real-time marketing opportunity but which has the most bite? The Drum rounds up six of the best. Food purveyors were in obvious territory for drawing parallels with the likes of McDonald’s exhorting the player to sink his teeth into their burgers rather than his opponents. Hola @luis16suarez, si te quedaste con hambre vení a darle un mordisco a una BigMac 😉 — McDonald’s Uruguay (@McDonalds_Uy) June 24, 2014 TGI Fridays put it most succinctly though. I think Read full story › Source: The Drum...