By Gillian West Cider brand Somersby has set out to make 2014 the year of the #friendsie with a marketing campaign spanning 20 countries. The creative, featuring Lord Somersby, demonstrates how a friendsie (a social version of a selfie) coupled with Somersby can incite a feeling of togetherness and sharing. The ads see Somersby encourage people to look at life from a fresh perspective by getting together and sharing experiences, suggesting that whilst together they can also snap and share a #friendsie to preserve the memory. Anne Brøndsted Nielsen, global marketing manager for Somersby, commented: “Through this behaviour, momentum will be given to the Read full story › Source: The Drum...
Read MoreBy Louise Ridley Omnicom Group has made an offer to take over the 370,000 sq ft Royal Bank of Scotland office building in London’s South Bank, as its potential new headquarters. Read full story › Source: Campaign...
Read MoreBy Gillian West Škoda is looking to connect cycling fans to the sport they love by bringing the biggest cycling event in the world, Le Tour de France, to the masses with a digital campaign from ais London. Fantasy cycling game ‘Your Team’ invites fans to create a team of nine riders to take on Le Tour, based on all of the cyclists taking part in the tour from Mark Cavendish, Chris Froome and more. Players will then compete at each stage of the tour to get their hands on prizes including a VIP trip to next year’s Tour as well Read full story › Source: The Drum...
Read MoreBy Jennifer Faull Time Out is to produce one of the first apps for the new Amazon Fire phone, released last week. Working with digital agency UI Centric, Time Out said the app will take advantage of features such as head tracking as well as the 3D capabilities of the device. The magazine revealed the app will also use the motion and gesture controls to create “a clean and uncluttered user interface by giving the user access to detailed information, options and menus with a simple flick of the phone.” “Our audience are socially active, mobile savvy and early adopters of Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak Former News of the World chief Rebekah Brooks has been found not guilty of all charges in the phone hacking trial at the Old Bailey, while Andrew Coulson has been found guilty of conspiracy to hack phones. Brooks, the former News International chief has been cleared on seven counts, including Conspiracy to intercept communications, conspiracy to commit misconduct in a public office, perverting the course of justice and perverting the course of justice. Also standing accused was Brooks’ husband Charlie, her former assistant Cheryl Carter and News International head of security Mark Hanna, who were all cleared. <blockquote lang="en" Read full story › Source: The Drum...
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