Posts made in June, 2014

on Jun 24, 2014

By Ishbel Macleod <img width="150" src="http://media-cache-ec0.pinimg.com/originals/e0/f6/d2/e0f6d20e1e33139511545d84e36e20c2.jpg" title="” > The internet has benefits in terms of health, learning, communication, the economy and even human rights, research from NeoMam Studios has found. In infographic form, with an interactive version available online, it has been found that elderly people who spend more time online are less likely to be depressed. It was also found that 45 per cent say information found via social media would affect their decisions to seek a second opinion. Read full story › Source: The Drum...

on Jun 24, 2014

By Sara Kimberley Morrisons is once again showing its support for the British tennis ace Andy Murray, by changing the name of its Wimbledon branch to Murrisons. Read full story › Source: Campaign...

on Jun 24, 2014

By Michael Feeley Strawberry, the Hull-based creative marketing agency, has created a second business in an attempt to retain local talent in the north west of England. The digital and design agency, StrawberryToo will launch later this summer and will be staff by graduates, apprentices and interns, managed by senior executives from Strawberry – Jonathan Leafe, James Greenwood and Dominic Love, The business will employ, train and mentor local talent in a real working environment, with a view to helping them secure careers in the local marketing sector once their training period has been completed. Jonathan Leafe, Strawberry’s managing director, claimed that the concept Read full story › Source: The Drum...

on Jun 24, 2014

By Jennifer Faull KBH has said that print and TV are becoming less effective ways of reaching rail users, with over 40 per cent stating that they have not read the Metro or the Evening Standard in the past 12 months. Looking at TV, KBH found the average train journey was 50 minutes and so the majority (54 per cent) said they believe themselves to be only “light TV viewers.” The findings come as the media company conducted research into its 6.3 million monthly rail passengers, surveying a cross section of over 2,000 people. It found that 92 per cent of travellers now Read full story › Source: The Drum...

on Jun 24, 2014

By Ishbel Macleod Ed Sheeran is promoting his new album, X, with an interactive, full-length music TV advert on June 26. Created by the7stars and Atlantic Records UK, viewers will be able to vote on which song from Sheeran’s new album “x” they want him to perform in its entirety. The track that receives the most votes via Twitter will premiere in the end ad break of The Big Bang Theory on E4. The first ad will feature Sheeran explaining the idea and social voting mechanism, with the second ad will take over the entire 3 minute 20 second duration of the final ad break. Jack Read full story › Source: The Drum...