Posts made in June, 2014

on Jun 24, 2014

By Jennifer Faull Mondelez does plan to buy TV advertising programmatically in the future, even if it is not an immediate priority, according to the company’s associate director for global media and consumer engagement, Ivelisse Roche. Roch spoke after Mondelez – owners of brands including Oreo, Toblerone, and Milka – announced last week that it had partnered with TubeMogul in a drive to optimise its online video advertising strategy, including media planning, buying and ad serving. “We’re focused on moving more of spend to digital, an expansion of digital, and as part of this expanding our footprint with online video and shifting Read full story › Source: The Drum...

on Jun 24, 2014

By Gillian West Car rental brand Avis has brought back the iconic ‘We try harder’ strapline for its first EMEA TV campaign created by VCCP. The work gives the breakthrough strapline of the mid-1960s new meaning for 2014 and beyond and sees Avis ‘Unlock the World’ as it communicates the message that Avis isn’t just in the business of hiring cars, it gives customers the freedom to unlock unforgettable experiences too. “This is a really exciting time for Avis as we set out to re-energise the iconic ‘We try harder’ strapline in a way that is relevant and aspirational for today’s audience,” explained Read full story › Source: The Drum...

on Jun 24, 2014

By Ishbel Macleod Almost 6,000 officers are being trained to deal with online offences, Chief Constable Alex Marshall, head of the College of Policing has revealed, stating that social media counts for ‘at least half’ of complaints. Speaking to BBC Radio 4’s Law in Action, Marshall said: “As people have moved their shopping online and their communications online, they’ve also moved their insults, their abuse and their threats online, so I see that it won’t be long before pretty much every investigation that the police conduct will have an online element to it. “It’s a real problem for people working on the front line of Read full story › Source: The Drum...

on Jun 24, 2014

Travelodge brings financial and travel marketer on board to take campaign forward. Read full story › Source: Marketing Week...

on Jun 24, 2014

By John Glenday Egypt has defied international pressure to release three Al Jazeera journalists jailed on suspicion of aiding the Muslim Brotherhood, an outlawed political group. An Egyptian court doled out the harshest sentence possible to Australian Peter Greste and two Egyptian journalists, all of whom have been locked up in Cairo’s Torah prison since December. Representations to Egyptian president Abdelfattah el-Sisi for clemency have fallen on deaf ears with the leader saying: “…we must respect judicial rulings and not criticise them even if others do not understand this”. All three journalists are expected to appeal. Read full story › Source: The Drum...