By Natalie Mortimer Sabre Holdings – parent company of travel booking site Lastminute.com – is considering selling off the business as part of a strategy to focus on its core technology business. Sabre, which provides data-driven services to airlines, hotels and travel agencies, said it is currently exploring strategic options for the booking brand including a potential sale. The company’s president and chief executive Tom Klein said: Lastminute.com is an iconic brand and an innovative marketer whose legendary ads reinforce what makes spontaneous travel so fun and exciting – and sometimes a little mischievous.” “As part of Sabre, Lastminute.com has significantly improved its technology and operations, Read full story › Source: The Drum...
Read MoreBy John McCarthy Twitter chief executive Dick Costolo has defended self-destruct messenger app SnapChat’s $10bn valuation saying that it had fantastic monetisation potential. Skeptics doubted the app’s value of $10bn however, according to Reuters, Snapchat last year declined a $3bn bid from Facebook, and its numbers have since swelled. Costolo instead defended the app which sends image-expiring messages, stating that it can live up to the valuation. This comes after a GlobalWebIndex report found that the app’s user base grew by 60 per cent in the final three months of 2013 – mainly among teens. The Twitter chief claimed that the valuation was not “absurd”, adding Read full story › Source: The Drum...
Read MoreBy John McCarthy Twitter chief executive Dick Costolo has defended self-destruct messenger app SnapChat’s $10bn valuation saying that it had fantastic monetisation potential. Skeptics doubted the app’s value of $10bn however, according to Reuters, Snapchat last year declined a $3bn bid from Facebook, and its numbers have since swelled. Costolo instead defended the app which sends image-expiring messages, stating that it can live up to the valuation. This comes after a GlobalWebIndex report found that the app’s user base grew by 60 per cent in the final three months of 2013 – mainly among teens. The Twitter chief claimed that the valuation was not “absurd”, adding Read full story › Source: The Drum...
Read MoreParent company Sabre reviews options for the brand ‘whose legendary ads reinforce what makes spontaneous travel so fun and exciting’. Read full story › Source: Marketing Week...
Read MoreBy Ishbel Macleod Facebook has launched a new global targeting capability which will enable advertisers to be able to target users based on the type of connection used: 2G, 3G or 4G. Targeting by mobile network type helps advertisers choose creative that will run smoothly on any given device and connection speed: so that video ads won’t be shown to people on 2G networks who may not be able to load the video. Brendan Sullivan, product marketing manager at Facebook, added: “This fragmented environment makes it difficult for businesses to reach people with valuable experiences on their mobile devices. That’s why we’re launching a new Read full story › Source: The Drum...
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