By Natalie Mortimer Fashion retailer H&M has chosen Tony Bennett and Lady Gaga for its Christmas campaign, which will feature a track from the duo’s new album Cheek to Cheek. The campaign will make its global TV debut at the end of November, while an extended version of the ad will be available at on H&M website. The campaign also includes ads featuring Tony Bennett and Lady Gaga, which will appear in print media, online as well as outdoor. Read full story › Source: The Drum...
Read MoreBy Ishbel Macleod Youth charity Always a Chance has unveiled its first national advertising campaign, created by Big. The campaign looks to provide a positive force against violent crime in the UK, as will appear on donated press and poster sites, with a cinema campaign to follow. Big creative team Tim Jones and James Cross were behind the campaign, along with photographer and director Martin Brent. Read full story › Source: The Drum...
Read MoreBy John McCarthy The Chartered Institute of Public Relations (CIPR) is to offer an aid package aimed at helping female PR professionals return to work after maternity leave. Available from September, the ‘Managing Your Maternity Leave’ package will provide up to 12 months holiday payment for members to provide relief for the industry’s Statutory Maternity Pay. Additionally, it will come with a year’s worth of continuing professional development education credits to keep mothers’ PR capabilities sharp. Building upon former pledges to combat gender imbalance in the industry, the CIPR’s package contains over 10 guides for returning-to-work mothers, a quarterly email kit to update followers and Read full story › Source: The Drum...
Read MoreBy Jennifer Faull Aldi will ban all confectionary, including chocolate and sweets from its checkout points from January 2015, in a move that mirrors that of rival Tesco. Tesco agreed to remove confectionary from the tills across all of its stores in May this year after it found 65 per cent of shoppers wanted healthier choices put in the prime-selling spot instead. Aldi trialled ‘healthier tills’ in a select number of stores from February to June this year, with Giles Hurley, joint managing director of corporate buying at Aldi, explaining that healthier foods prove more popular with their shoppers than the traditional checkout Read full story › Source: The Drum...
Read MoreConsumer electronics company ‘pauses’ ad after animal exploitation concerns. Read full story › Source: Marketing Week...
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