By Maisie McCabe Group M, WPP’s media investment arm, has promoted Colin Barlow, currently its global chief financial officer, to the position of global chief operating officer. Read full story › Source: Campaign...
Read MoreBy Ishbel Macleod ITV News has replaced Lucy Manning, the UK editor who moved to the BBC in June, with Rohit Kachroo. Kachroo is currently ITV News’s Africa correspondent, and has covered news including the Oscar Pistorious trial and the death of Nelson Mandela. Geoff Hill, editor of ITV News, said: “Rohit is an impressive and determined TV journalist, who has spent a decade reporting for ITV across regional, network and international news. “The competition for this role was extremely tough but Rohit’s talent and experience make him the ideal person for the job. I’m delighted that we are able to recognise his achievements with this Read full story › Source: The Drum...
Read MoreRetail Update: Banana Republic's content push; a budget Tesco chain; and why Amazon isn't the pinnacle of CX
By Jennifer Faull The Drum’s weekly round-up of the retail scene takes a look at the latest retailer to shrug off traditional marketing and create content instead; why brands need to be thinking beyond the website when it comes to customer experience; if dividing Tesco into a budget and high-end brand could be a wise move; and the joy Waitrose has been spreading with a new brown sauce bottle design. Read full story › Source: The Drum...
Read MoreBy James Doleman A Glasgow City councillor has reportedly accused Twitter of blocking a police inquiry into alleged racist tweets sent to his account. Feargal Dalton, who represents Partick West, told the Glasgow Herald: “I received racial abuse on social media and brought it to the attention of my bosses in the city council. They contacted the police who took a statement from me. The police subsequently contacted me to say they could not proceed with the case because Twitter will not disclose who owns the social media account in question.” The councillor, who spent 20 years in the Royal Navy, received a series of Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer US fashion brand Nordstrom has partnered with marketing company Curalate to launch Like2Buy, a platform designed to create a more seamless shopping experience for its customers via Instagram. By clicking on the Nordstrom Instagram page, consumers can connect to the platform via a link then view a gallery of shoppable products before being taken directly to Nordstrom.com to complete their purchase. The idea is that the path to purchase is shorter for consumers and cuts out the need to search the Nordstrom website for items they have seen on social media. The Nordstrom Instagram page currently has 530,000 followers. Bryan Galipeau, social media Read full story › Source: The Drum...
Read More
Industry News