By James Swift Sky has once again turned to the cast of ‘Toy Story’ for a TV campaign promoting its broadband service. Read full story › Source: Campaign...
Read MoreBy Angela Haggerty Newcastle United could be set to lift its ban on three north-east Trinity Mirror titles following recent talks, according to the publisher’s new editor of football, fan engagement and sports development, Mal Robinson. Robinson told The Drum that while Trinity Mirror didn’t consider rebuilding a relationship with Newcastle United as “crucial”, he revealed the publisher has been in talks with the club and he was hopeful that a working relationship would soon be an option. The fallout between the Newcastle Evening Chronicle and Newcastle United came last October after the Chronicle’s coverage of fan protests against owner Mike Ashley’s leadership. The Read full story › Source: The Drum...
Read MoreZara drops holocaust prisoner-like striped cowboy top complete with gold star following online outcry
By John McCarthy Clothing outlet Zara has come under fire for releasing a striped children’s pyjama top with a yellow sheriff’s star – as the nightwear closely resembles outfits Jewish holocaust prisoners wore in forced work camps. The clothing chain has apologised for the clothing line, which it said had been “inspired by classical Western films” after its release sparked outcry across social media platforms. Speaking on the PR nightmare, a Zara spokesman from its Israeli office said: “The item in question, part of the Cowboy Collection for babies, was inspired by the character of the sheriff in Wild West movies. The word ‘Sheriff’ Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer Travel luggage company Samsonite is to plough additional investments in marketing to drive sales of its American Tourister brand in Europe and Asia. Samsonite said sales of the brand hit $236.3m, a 17.5 per cent increase from the same period in 2013, largely pushed forward by growth in Asia. Tim Parker, chairman and chief executive officer said that while flagship Samsonite brand continues to drive the highest volume of sales, it is also experiencing growth amongst its other brands driven by ad investment. “We expect sales of non-Samsonite brands to increase substantially due to the impact of our newly acquired brands and Read full story › Source: The Drum...
Read MoreBy Staff Writer This is a smashing way of making a serious point about our generation’s failure to pass on cooking skills to our children. Instead of getting all preachy on our ass, this viral for Uncle Ben’s demonstrates what happens when an estate agent shows a number of families around a house that doesn’t have a kitchen. Creative Agency: Abbott Mead Vickers BBDO Creative Director: Mike Hannett Creative: Liam Donnelly / Phil Holbrook Board Account Director: Gau Narayanan Account Director: Paddy Heaney / Jen Knox Account Executive: Georgia Totvanian Senior Planner: Raquel Chicorel Planner: Matt Turnbull TV Producer: Richard Grisman Film Production: Fat Lemon Director: Chris Faith Ad of the Day is brought to Read full story › Source: The Drum...
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