By Ishbel Macleod Crowne Plaza has showcased its tailored features in a new campaign by JWT, the first brand campaign for the hotel company in six years. Free fruit, an aromatherapy kit and the ability to change the room temperature are among the options promoted by Crowne Plaza. David Masterman, creative director at JWT London, explained: “It’s the Crowne Plaza brand’s attention to detail that sets them apart, so we wanted to hero the little things that make a big difference to their guests’ stay. A complimentary apple isn’t just an apple, it’s the little energy kick behind a moment of inspiration.” Read full story › Source: The Drum...
Read MoreConsumers increasingly think it is the ‘right time’ to make a big purchase, says GfK. Read full story › Source: Marketing Week...
Read More‘Stabilising’ consumer confidence means people increasingly think it is the ‘right time’ to make a big purchase, says GfK. Read full story › Source: Marketing Week...
Read MoreBy James Doleman Trinity Mirror has appointed former head of marketing for News UK’s Sunday Times Will Handley as marketing director for its new businesses division. Handley will report to director of new businesses, Matt Colebourne, and will oversee the creation and launch of all the division’s projects. Colebourne, said: “I am very excited to be working with Will. His breadth of marketing experience and in depth knowledge will, I believe, quickly accelerate our ability to launch and grow profitable new businesses. Will is a major addition to our team.” Handley, who was in charge of the launch of driving.co.uk for the Sunday Times said: “I’m Read full story › Source: The Drum...
Read MoreVoice-activated personal assistants like Siri and Cortana are vulnerable to talking malware - claims AVG
By John McCarthy Voice-activated devices could be vulnerable to attack from malware using text-to-speech emulation programmes, according to a report from cyber-security group AVG. Wearable tech and smartphones with integrated personal assistants such as Siri and Cortana will be vulnerable to malware bugs capable of replicating human speech. These bugs could be programmed to issue demands to call premium phone numbers or send unauthorised emails from victim’s devices. The exploit could also be used to take over home devices powered by the Internet of Things – unless the smart devices start coming with voice-recognition security features. Yuval Ben-Itzhak, an AVG security blogger, said: “Being able to issue Read full story › Source: The Drum...
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