Posts made in September, 2014

on Sep 25, 2014

By Ishbel Macleod Social media will not win the next election, a panel at Social Media Week London has ruled, with the indyref result being held up as the proof. James Morris, vice president and London director of Greenberg Quinlan Rosner Research, said of the theory that social would decide the winner “there is no way that you can say ‘this is the thing that won the election’. Social media will help decide the next election, but so will hundreds of other things.” He was speaking on a panel moderated by Adam Mack, EMEA chief strategy officer at Weber Shandwick, with MP Tom Brake and Read full story › Source: The Drum...

on Sep 25, 2014

By Michael Feeley Reebok UK has appointed recently-founded R1 Digital Media to drive online promotion of the brand’s new look, with the aim of increasing traffic and boosting online and offline sales. Launched in April, Cheshire based R1 Digital has created a range of “content focused experiences” designed to increase real-world footfall into Reebok stores and their motivational FitHubs. R1 Digital will be responsible for the UAT testing of the website, as well as designing email marketing templates and FitHub landing pages. The agency has also created online advertising for Reebok UK’s Sports Relief campaigns and has regular contact with global Reebok teams in the USA Read full story › Source: The Drum...

on Sep 25, 2014

By Alastair Lockhart As we look forward to the start of the Ryder Cup tomorrow, we find ourselves coming to the end of an action packed year of sport which also included The Glasgow Commonwealth Games, The Fifa Football World Cup and three legs of The Tour de France in England (across Yorkshire, Cambridgeshire and London). While the World Cup was the retail highlight (despite England’s disappointing performance), what was interesting about 2014 was the strong regional dimension which characterised the year’s sports calendar. The Tour de France brought with it a torrent of retail activity across Yorkshire – from Halfords and Morrisons’ pop-up shops Read full story › Source: The Drum...

on Sep 25, 2014

By Alastair Lockhart As we look forward to the start of the Ryder Cup tomorrow, we find ourselves coming to the end of an action packed year of sport which also included The Glasgow Commonwealth Games, The Fifa Football World Cup and three legs of The Tour de France in England (across Yorkshire, Cambridgeshire and London). While the World Cup was the retail highlight (despite England’s disappointing performance), what was interesting about 2014 was the strong regional dimension which characterised the year’s sports calendar. The Tour de France brought with it a torrent of retail activity across Yorkshire – from Halfords and Morrisons’ pop-up shops Read full story › Source: The Drum...

on Sep 25, 2014

By Angela Haggerty The Scotsman has paid out more than £6,000 in damages to Scottish news website Wings Over Scotland owner the Rev. Stuart Campbell in a settlement over an article published earlier this year. The complaint referred to an article published on 13 June by Euan McColm and Tom Peterkin, which claimed the Rev. Stuart Campbell, founder of the website, had used the service to encourage “nationalist campaigners” to photograph opponents in a bid to publicly identify them. Campbell strenuously denied the allegation, and in a response published on the day he quoted a previous Wings article which had stated that any images taken Read full story › Source: The Drum...