Companies embracing integrated structures and disruptive marketing outperform peers in revenue, report finds. Read full story › Source: Marketing Week...
Read MoreBy Staff Writer A cleverly styled piece for Philips which is set in a single room from the advent of the electric light bulb up to the present day. A continual changing of interior design takes place, and throughout it all the light remains a constant until we reach now, when it takes on a softer, more intuitive glow. Apparently this is down to a change in technology – so a little more info on ‘Hue’ would have made this intriguing spot even more impressive. Creative Agency: Iris LondonECD: Chris BaylisDirector: Martin Stirling Ad of the day is in assosciation with David Reviews. Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer British consumers’ intent to buy motor-related products, computer equipment and e-books online has tripled since 2011 according to a new study by Nielsen. The percentage of Brits looking to buy cars or motorcycles has jumped from five per cent in 2011 to 17 per cent in 2014, while those buying e-books tripled to 33 per cent over the period. The Nielsen Global Survey of e-commerce, which polled more than 30,000 Internet respondents in 60 countries, showed that clothes/shoes/accessories and hotel rooms both grew 45 per cent and airline tickets, which grew 43 per cent, are set to be the most common items Read full story › Source: The Drum...
Read MoreBy John McCarthy BitPay has announced that it has been working with PayPal to help the firm accept Bitcoin payments from customers. Bitcoin’s payment processing group earlier this week announced its partnership with the eBay-owned payment firm – meaning that the crypto-currency could be accepted at the online auction house in the near future. The deal will see PayPal users, in ownership of a Bitcoin wallet, capable of using Bitcoins to purchase games, music, videos, news, ebooks, and other digital content. The service will be rolled out first in North America before being subsequently expanded worldwide. Scott Ellison, senior director of strategy at PayPal, said: “PayPal Read full story › Source: The Drum...
Read MoreBy Ishbel Macleod Good social media content has to be “a combination of relevancy, reach and quality”, but you can’t get one without the others, said Vodafone’s, strategic lead for social media communications at Social Media Week London. Discussing key metrics and the importance of knowing your brand audience at a talk hosted by Socialbakers, Dan Bowsher from Vodafone stated that social was a means through which the company could promote its business strategy, and that businesses could not afford not to be on social. Bowsher noted that about two thirds of messages about Vodafone weren’t actually sent to the brand – some from ‘dark Read full story › Source: The Drum...
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