Posts made in September, 2014

on Sep 25, 2014

Taco Bell to launch its first high street store in the UK as it looks to grow beyond the US. Read full story › Source: Marketing Week...

on Sep 25, 2014

By John McCarthy Real Madrid forward Cristiano Ronaldo has sealed his place as the world’s most followed sports star on Twitter, after reaching a massive 30 million followers on Wednesday. In sports, Ronaldo’s 30 million supporters trumped second-placed Brazillian footballer Kaka who had 20 million subscribers. In third place was basketballer Le Bron James with followers totalling 15 million. Next were footballers Neymar Junior and Ronaldinho who raked in 14.4 and 10.7 million followers respectively. Outside of sport, Ronaldo’s Twitter came only 13th place on the social network’s most-followed list. Katy Perry remained the most popular account on the social network with almost 57.5 million. Ronaldo Read full story › Source: The Drum...

on Sep 25, 2014

By Natalie Mortimer Peugeot has teamed with designer Adam Pobiak to create 108 limited edition silkscreen posters to push its new 108 model and is offering fans the chance to win one via a new social campaign. With help from social marketing agency 33seconds, the car marque will use CRM to identify and reach out to new owners of the 108 and ask them to tweet and share a photo of them with their new car, holding up a sign with the hashtag #My108. The first 108 to take part will win one of the limited edition posters, with other entrants set to receive a Read full story › Source: The Drum...

on Sep 25, 2014

By John Glenday Paddy Power has recruited famous Eurosceptic Nigel Farage to sing the praises of the much-maligned continent in its latest irreverent commercial. Not all is as it seems for the promotion however as far from backing Britain’s membership of the continental club ‘Nige’ is actually limiting his support to the European Ryder Cup team. In a statement Paddy Power said: “With Ryder Cup fever primed to hit Europe with a bang this weekend, Farage has filmed a mock party political broadcast, as a rallying cry of support for Team Europe who will be teeing off against Team USA at Gleneagles tomorrow. “In the Read full story › Source: The Drum...

on Sep 25, 2014

By Stephen Lepitak The Mission Marketing Group’s chairman, David Morgan, has predicted that it could grow to become a £200m turnover business in the next five years, despite revealing a turnover fall of seven per cent during the first half of the year. The parent company of Bray Leino, Story and Big Communications, revealed the fall in turnover by almost £5m to £62.8m was a result of lower media spend from clients, however it still saw a pre-tax headline profit increase of nine per cent at £1.8m. In an interview posted on YouTube, Morgan explained that within the 12 companies that made up the group, Read full story › Source: The Drum...