By Natalie Mortimer D&AD has appointed seven new members to its board of trustees as new president Mark Bonner pledges to celebrate “the new breed” of creatives. Work Club creative partner Andy Sandoz has also been announced as incoming deputy president of D&AD for the next 12 months, and will take over as president in September 2015. Meanwhile, outgoing president Laura Jordan-Bambach will remain on the D&AD board of trustees for one final year. The seven new creatives elected to sit on the board include: Rosie Bardales, executive creative director and partner, BETC London Harriet Devoy, creative director of design, marketing communications, Apple EMEA Thomas Fitzmaurice, junior designer, Interbrand Read full story › Source: The Drum...
Read MoreYouTube’s first multi-media campaign looks to challenge ‘narrow view’ many marketers and consumers have about the platform. Read full story › Source: Marketing Week...
Read MoreBy John Glenday WPP chief Sir Martin Sorrell has used a LinkedIn post to promulgate five guiding principles for the digital age which he believes will stand Europe in good stead as it struggles to maintain competitiveness. Moved to put his observations in writing following his observation that, ‘Technological change isn’t just a constant: it’s accelerating. Technology will never again change as slowly as it does today.’ Offering up his first pearl of wisdom Sorrell urges Europe not to wait for technological change to come to happen but to ‘take control of your own destiny.’ Citing the case of Amazon as an example Sorrell noted: Read full story › Source: The Drum...
Read MoreGreater expectancy of sporting drama from the event lends some muscle to global brands. Read full story › Source: Marketing Week...
Read MoreBy James Doleman Luxury brand Cartier is seeking a High Court injunction demanding Internet service providers block web-sites they claim have been using their trademarked logos for counterfeiting activity. The case, which is being heard at the High Court of Justice, is believed to be the first instance where a company has demanded sites be blocked over the use of trademarks, rather than over copyright infringements. Campaigners for the Open Rights Group have raised concerns about the legal action saying that: “if the claimants are successful, the ruling could be used as a basis for applications for blocking orders that are contrary to Read full story › Source: The Drum...
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