Posts made in September, 2014

on Sep 25, 2014

By Natalie Mortimer YouTube has launched its first ad campaign promoting its vlogging stars as it looks to convince more brands to team up with content creators. The campaign, which went live today (25 September) aims to showcase the best content on YouTube as well as demonstrate the opportunity for people to become content creators and for brands to harness these channels to reach their audiences. The campaign includes a digital push focused on video, and rich media placements, including mastheads across mobile, tablet and desktop. Ads will run on TV, print, YouTube’s homepage, Google’s own display network as well as on selected partners such as Read full story › Source: The Drum...

on Sep 25, 2014

By John Glenday On demand television service YouView has appointed Nick Thexton as its new chief technology officer (CTO), taking up post on 3 November. Thexton takes on the new role from his present job as vice president and CTO of Cisco’s Video Software Solutions group, culminating a long career in broadcasting which began which began at Thames Television and Channel 4. This experience has allowed Thexton to build a reputation in the field of new video technology for consumer products and services through recent work on cloud-based video distribution, hybrid devices and dynamic ad insertion technology used on Sky’s ‘Adsmart’ programme. Richard Halton, CEO, YouView Read full story › Source: The Drum...

on Sep 25, 2014

By Ishbel Macleod The ways that brands use Twitter successfully can be categorised into four areas – live events, everyday moments, campaigns and reactive content, according to Tariq Slim, telco and tech lead for key accounts for Twitter. Speaking at SMW London, Slim suggested that Twitter as a medium could present a challenge to advertisers because they did not know how to plan for a real-time platform. “If brands think about four types of content they can cover it all,” he said. Live events, such as the Apple Live announcement, saw “a lot of brands looking at how they could promote their own brands,” he claimed, Read full story › Source: The Drum...

on Sep 25, 2014

By Maisie McCabe Rekorderlig, the Swedish cider brand, has hired Saatchi & Saatchi London as its global creative agency. Read full story › Source: Campaign...

on Sep 25, 2014

By Kate Magee Mark Bonner, a co-founder of the design agency GBH, has replaced the Mr President creative partner, Laura Jordan Bambach, as the president of D&AD. Read full story › Source: Campaign...