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Posts made in October, 2014

Virgin Galactic's SpaceShipTwo crashes on test flight, killing one

on Oct 31, 2014

By Staff Writer A Virgin Galactic spacecraft designed for commercial space travel has crashed on a test flight, killing one of the pilots and seriously injuring another. SpaceShipTwo, intended for Sir Richard Branson’s ambitious space tourism project, was carrying out a test flight over California’s Mojave Desert when a “serious anomaly”...

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Ford partners with The Fast and the Furious director to help drivers 're-evaluate the way they think about the Mondeo'

on Oct 31, 2014

By Gillian West Ford Motor Company has teamed up with the director of ‘The Fast and the Furious’ chain Rob Cohen to create a pan-European film for the all-new Mondeo. Part of a 360 creative campaign the film shows the Mondeo coming to the rescue of a small plane with the runway lights fail and remote airfield is plunged into darkness. Roelant de Waard, vice...

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Vibrator: The Hoff (yet again!), crotch scratching whores and tardy CMOs

on Oct 31, 2014

By Claire Snare Come one, come all to the hive of marketing industry gossip that is The Drum’s Vibrator. Every two weeks, our girl about town Claire Snare shares the news from the media and marketing scene that doesn’t make the headlines. This column’s favourite celeb, The Hoff, features once again this fortnight. Seriously, the man is so enamoured...

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Vine Chart: Fast 7, Glasgow Rocks and Lacoste take the top spot

on Oct 31, 2014

By Staff Writer Welcome to The Drum’s Brand Vine chart, in association with Brands on Vine, a rundown of the latest Vines created by global brands. The chart is ranked on the number of loops generated by brands on the video sharing service each week. This week Fast and Furious 7 took the number one spot thanks to a teaser Vine of the new movie featuring some...

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Sport England preps ‘biggest’ marketing campaign to inspire women to be active

on Oct 31, 2014

By Seb Joseph Sport England is launching a campaign to encourage women to be more active. The “This Girl Can” push launches in January and will look to break down the attitudinal barriers stopping women exercising. Of the 9.4 million 14-40 year old women in the UK, 7.1 million (75%) would like to lead a more active lifestyle but are being stopped by several...

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