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Posts made in February, 2015

Fearne Cotton to leave Radio 1 after 10 years

on Feb 28, 2015

By Gillian West Radio 1 DJ Fearne Cotton has announced her decision to leave the station after 10 years. Writing on her official website Cotton said it was time for a “new chapter” and revealed that she was pregnant with her second child. “I have had the most incredible decade broadcasting on Radio 1, meeting wonderful people, helping break artists and watching live music from the world’s best,” she said. “I will leave with the best memories and many great friends.” Cotton currently presents Radio 1’s mid-morning show, which includes the Live Lounge. The station has confirmed that Official Chart Show host Clara Amfo Read full story › Source: The Drum...

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Net neutrality: Digital industry debates who were real winners following US vote

on Feb 27, 2015

By Nesh Pillay As the Drum reported yesterday, the Federal Communications Commission (FCC) voted 3-2 on the passage of net neutrality. The controversial proposal, allowed for freedom of speech over the internet and ensured that internet providers couldn’t discriminate against users based on website content. For the most part, democrats, including President Obama, have approved of the passage, while republicans have opposed it, threatening to fight the decision. Industry professionals are also split on the decision. Some believe it was a necessary step toward protecting the internet, while others believe it limits freedom online. Mike Driscoll, chief executive officer, Metamarkets “While the Read full story › Source: The Drum...

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NASCAR spot aims to “steer” students into greater proficiency in STEM subjects

on Feb 27, 2015

By Minda Smiley “Ice Cream,” one of the National Association of Stock Car Auto Racing’s (NASCAR) latest spots, features driver Carl Edwards in the role of an engineering teacher in a classroom of students. The spot is part of the company’s push to try and potentially grow the sports’ younger fan base. The spot is part of NASCAR’s “Acceleration Nation” program, which aims to “steer” primary school students into greater proficiency within the subjects of science, technology, engineering, and math. During the spot, which initially aired during the Daytona 500 on 22 Feb, Edwards teaches the students about NASCAR racing before one student convinces him to Read full story › Source: The Drum...

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Could 2015 Be Pinterest's Year?

on Feb 27, 2015

By Direct Marketing News Its user base is less than 50 million and mostly female, but a new report pegs it as more marketing-friendly than Facebook, Instagram, and Twitter. Read full story › Source: DM News...

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Buzzfeed launches first of two apps to be released this year, Cute or Not

on Feb 27, 2015

By Nesh Pillay Buzzfeed has released a new app, called Cute or Not, that allows users to rate animals, by swiping right or left, much like popular dating app Tinder. Users also have the option of uploading pictures of their own pets and monitoring how cute others think they are. The app is one of two the media brand is set to release this year. The second will focus on news, from both Buzzfeed and other organizations. In a blogpost, Buzzfeed’s vice president of product, Christ Johanesen said that the media company is keen to reach its users wherever they are. “I’m often asked why we believe Read full story › Source: The Drum...

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