By Natan Edelsburg The MTV VMAs took place last night and were packed with tweetable moments. Nielsen even said today that the the 2015 MTV Video Music Awards is the most Tweeted program since Nielsen Social began tracking Twitter TV activity in 2011. The networks efforts in advance of the broadcast all seemed to pay off in what became one of the weirdest, entertaining and GIF-able awards show ever. The broadcast was also heavily complemented by second screen and social media use. Insights platform Crowdtap provided Found Remote exclusively with results from a survey Read full story › Source: The Drum...
Read MoreBy Minda Smiley Stumptown Coffee Roasters will hand out free bottles of cold brew coffee with Stephen Colbert’s face on them around the streets of New York City on Tuesday 8 September to promote his premiere as host of CBS’s The Late Show. The limited-edition bottles of ‘Col’Brew’ will include tune-in information for Colbert’s late-night talk show, which will air at 11:35 ET and will be broadcasted from the Ed Sullivan Theater in New York City. Portland-based Stumptown Coffee Roasters has cafes in Seattle, New York, and Los Angeles and its creation of the ‘Col’Brew’ bottles for CBS marks the first time it Read full story › Source: The Drum...
Read MoreBy Minda Smiley The 2015 MTV Video Music Awards (VMAs) red carpet featured a ‘Pupparazzi Pen’ where celebrities could meet and take pictures with shelter animals. The stunt was a teaser for an upcoming MTV2 pet adoption campaign, of which the Shelter Pet Project is a partner. The Shelter Pet Project, which is an Ad Council campaign that encourages people to adopt animals from shelters, brought puppies from California’s Second Hand Animals shelter to the VMAs where celebs including Vanessa Hudgens and Jillian Michaels posed with their favorite dogs. Midas and @VanessaHudgens in the #Pupparazzi pen at Read full story › Source: The Drum...
Read MoreBy Direct Marketing News Internet transactions to play a larger role in the best holiday season in five years, a new study predicts. Read full story › Source: DM News...
Read MoreBy Seb Joseph Defining the global publisher by site traffic is “very limiting”, said Time Out’s campaign marketing manager, Fearne Atkinson. “We’re a lot more broader and expansive than that”, a dictum it has adopted to keep up with the Buzzfeeds of the world that believe they need to be everywhere their audience is rather than trying to pull them into channels they don’t want to be in. “Our work with Facebook is about getting people involved with the brand and building a community rather than just being involved with the site,” said Atkinson. The tie-up is best summed up by Time Out sharing Read full story › Source: The Drum...
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