By Rebecca Stewart Facebook has given a boost to Australia’s same-sex marriage ‘yes’ campaign through a partnership with the Australian Mariage Equality (AME) organisation which will allow users to show their support by overlaying a rainbow banner on to their profile picture. The campaign marks the first time Facebook has offered up its ‘frame’ feature for a political or social cause to the country’s 14 million users. The overlays are currently undergoing beta testing and will be available to users from Tuesday 2 March to coincide with the LGBT Mardi Gras festival which launches in Syndey on the same day. In a Facebook post Read full story › Source: The Drum...
Read MoreBy Jonathan Lindon For what seems like forever, every day, I am confronted with the issue of a lack of digital skills in the communications industry, or rather an ever increasing demand that simply outstrips the supply. In the next two years alone it is estimated that there will be 750,000 unfilled digital roles across the UK and that in the next 20 years more than 10 million jobs will be replaced by a digital alternative, which in turn will create millions more role. The cost to the industry? Currently £1.2bn-a-year if the hole is not plugged. The solution seems simple – train more people. Read full story › Source: The Drum...
Read MoreHonesty, timing and commitment are what will make your agency attractive to a buyer, according to the speakers at The Future Factory's quarterly breakfast this month.
By Mairi Clark Following its November event, in which Anita Jasser shared the 5 key tips to success on LinkedIn, The Future Factory held the next of its breakfast sessions in Shoreditch around preparing an agency for sale. Although the speakers, Bryan Wilsher, a business advisor at Buss Murton Law LLP, and Felix Velarde, an agency veteran and now a digital transformation expert; come from opposite ends of the operation – one a preparer of agencies for sale and one a buyer of agencies that are appealing for investment, covered topics including how to find a buyer, how to get Read full story › Source: The Drum...
Read MoreBy John McCarthy McDonald’s Sweden has embraced the growing use of cheap virtual reality solutions by transforming Happy Meal boxes into VR headsets. The initiative, dubbed Happy Goggles, will see users capable of playing a 360-degree VR skiing game called ‘Slope Stars’ using the box in tandem with their mobile handset. The packaging enables children – and adults who indulge in the occasional Happy Meal – to experience the fully immersive title which is sponsored by Swedish National Ski Team. Jeff Jackett, marketing director at McDonald’s Sweden: “The Happy Meal is one of our most loved menus and therefore an appropriate platform for reaching out to Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer Heinken is hoping to attract consumers to drink its beer via a campaign that focuses on provenance and storytelling. The global ‘There’s more behind the star’ push centres on the beer itself, the brand’s heritage and international footprint. The centrepiece of the campaign is three new TV commercials starring Benicio Del Toro, which see the actor compare what is behind his own ‘star’ status, to specific stories behind the Heineken star logo. Gianluca Di Tondo, senior director global Heineken Brand said; “Consumers increasingly want to know what’s happening behind the scenes in all areas of their lives. This includes their Read full story › Source: The Drum...
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