Posts made in September, 2016

on Sep 23, 2016

By John McCarthy At The Drum’s Do It Day, ClientEarth, a charity that funds activist lawyers intent on harnessing and altering environmental law to help secure a cleaner planet, will be on the hunt for creative ideas to help spread awareness of the mortal harm caused by air pollution. This year, Do It Day, the one day of the year the marketing community is invited to work together to change the world (10 November 2016) creatives will be asked to focus on saving London, one of the world’s most densely populated cities, boasting around 8.7 million people as it endures around 10,000 Read full story › Source: The Drum...

on Sep 23, 2016

By Suzie Kostadinov The rise of digital media has equipped the modern marketer with an arsenal of new ways to reach their customers in previously unchartered territories, but the fickle and fast nature of content marketing is not without its pitfalls. Campaigns no longer require the meticulous planning of a space shuttle launch, rather the quick-fire antics of a Mexican standoff; resulting in brands leapfrogging protocol in their attempts to land on the bandwagon. Naturally, at times they miss the mark, resulting in cringe worthiness, reputation damage and all-round hilarity. Luckily, there are lessons to be learned at every ill-fated turn: 1 Know your audience Overzealous Read full story › Source: The Drum...

on Sep 23, 2016

By John McCarthy Data campaigner and US fugitive Edward Snowden has urged the public not to use Google’s new chat app Allo over fears its unencrypted chat logs can easily be subpoenaed by the US government. Unlike WhatsApp, which features end-to-end encryption, the app by default sees all chats stored, and likely analysed, by the Google Assistant to provide tailored responses and in-chat aid. The app launched in the US on Thursday (22 September) could potentially be a venerable source of information for US agencies if widely exploited, with him claiming US foreign intelligence could easily subpoena any data stored there. <blockquote Read full story › Source: The Drum...

on Sep 23, 2016

By Charlotte McEleny Pokemon Go’s innovation came from real people and the real world, rather than the technology, said Pokemon Go senior product manager Tatsuo Nomura. Speaking at Spikes Asia this week, Nomura said: “When we design these games, our focus is not making the game but how Ingress agents and Pokemon trainers are people in the real world and that is our innovation.” He explained that Niantic, which developed Pokemon Go and its predecessor Ingress, had a purpose to ‘take people outside’ and that was expressed via three core goals for its products; explore, exercise and socialise. He also revealed that the idea around Pokemon Read full story › Source: The Drum...

on Sep 23, 2016

By DMN Some things really are a matter of life or death Read full story › Source: DM News...