Posts made in September, 2016

on Sep 22, 2016

By Rebecca Stewart The Drum’s Recruitment Business Awards took place at the Mercure Hotel in Manchester last night (22 September), celebrating the best work in the space from Land’s End consultancies to John O’ Groats agencies. Now in its 14th year, the scheme seeks to celebrate the crowning glory of the recruitment industry with a focus on agencies outwith London. Taking home the top prizes this year were Tonic – which won the Grand Prix for its recruitment drive for the Army and London, and Bristol creative shop ThirtyThree which took home the Chairman’s Award for the recruitment platform it built for The National Trust. Read full story › Source: The Drum...

on Sep 22, 2016

By Lisa Lacy Yahoo has confirmed a data breach “associated with at least 500m user accounts.” A statement from CISO Bob Lord said a copy of certain user account information was stolen in late 2014 by what Yahoo believes is a state-sponsored actor. That account information potentially includes names, email addresses, telephone numbers, dates of birth, hashed passwords and encrypted and unencrypted security questions and answers. Yahoo said its investigation suggests the information did not include unprotected passwords, payment card data or bank account information as the latter are “not stored in the system that the investigation has found to be affected.” Yahoo also Read full story › Source: The Drum...

on Sep 22, 2016

By Minda Smiley After winning Pizza Hut’s business earlier this year, Droga5 has launched its first campaign for the 58-year-old chain that’s become known for greasy concoctions like its Hot Dog Bites Pizza. The brand’s latest campaign, which is running under the new tagline ‘No One Out Pizzas the Hut,’ is for the chain’s Grilled Cheese Stuffed Crust Pizza, which became available earlier this week. In the ads, random Pizza Hut “bragspeople” shamelessly plug the chain so its employees don’t have to. In one spot, a homesick alien that has been stuck on Earth for years says that “Pizza Hut makes the best Read full story › Source: The Drum...

on Sep 22, 2016

By DMN Most marketing technology only solves for the last 10 percent of digital marketing challenges Read full story › Source: DM News...

on Sep 22, 2016

By Jessica Goodfellow The BBC has disputed reports that many of its journalists are paid up to 40 per cent more than their rivals at commercial broadcasters, saying national newspapers “overegged” salary reports to play into licence fee payer concerns. While the internal salary report shows some middle ranking grades to be noticeably higher than peers at commercial broadcasters such as ITV, the notion that this applies to all BBC journalists is misleading, the BBC said. Some journalists at the public broadcaster are up to 20 per cent below market base. The broadcaster pointed out that what the reports fail to take into account is Read full story › Source: The Drum...