Posts made in September, 2016

on Sep 22, 2016

By Minda Smiley Even as Hillary Clinton makes history by being the first woman to lead a major political party’s presidential ticket, women still have a long way to go when it comes to running for office. In fact, women only hold 22 per cent of elected positions despite making up more than half of the US population, according to political organization Ignite National. To try and change this, Ignite National – a group that works to encourage young women to run for office – has created a mock public service announcement (PSA) to drive home its point that society plays a Read full story › Source: The Drum...

on Sep 22, 2016

By Kyle O'Brien Top global media company, GroupM, has named Kelly Clark to the position of Global CEO. Clark replaces Dominic Proctor as CEO at GroupM. Clark was previously CEO of GroupM in North America before stepping down in November of last year. He was CEO for Maxus from 2008 to 2012 and before that was GroupM’s CEO for Europe. Earlier he held CEO roles at Mindshare in the UK and Asia Pacific, and he began his WPP career at J. Walter Thompson in 1988. “Kelly has demonstrated inspiring leadership at every turn in his career, and he has earned the respect of Read full story › Source: The Drum...

on Sep 22, 2016

By Jessica Goodfellow The BBC offered Great British Bake Off host Paul Hollywood “some appearances” in Top Gear before he decided to jump ship to Channel 4 and continue as host of the baking show, The Drum understands. Hollywood is the only host of the four to have agreed to stay with the format as it moves from the BBC to Channel 4, with Mary Berry refusing to follow the show out of “loyalty” to the BBC. In an attempt to convince the host to show the same solidarity as Berry, Mel Giedroyc and Sue Perkins, the BBC reportedly offered Hollywood a role Read full story › Source: The Drum...

on Sep 22, 2016

By Martin Flavin It’s all kicking off in TV-land. Loyal Bake Off fans are upset and worried about the future of their beloved show, as Mel, Sue and Mary Berry leave amidst the move to Channel 4, with only Paul Hollywood remaining. The question on everyone’s minds is: can the Bake Off brand have the same appeal to viewers now that a lot of its main ingredients won’t be present? The answer depends on what’s more important – the format or the presenters. For Top Gear, it was unquestionably the latter. The series was a direct reflection of the presenters’ middle aged banter. When you Read full story › Source: The Drum...

on Sep 22, 2016

By Adam Flomenbaum Canvs, the emotional reaction measurement company, today announced that it has integrated with Facebook and YouTube. Before, the popular service had only analyzed Twitter data. The data, which analyses user posts for emotional reactions (“love,” “hate”), has been used by TV networks, brands, advertisers, and publishers to impact content and buying decisions, and while Twitter provided a large enough sample size, Facebook and YouTube will help complete the picture. “TV networks, MCNs, and brands alike are using the insights to test different versions of branded content, movie trailers or show promos to see which performs best emotionally before making further investments,” Jared Read full story › Source: The Drum...