By Jessica Goodfellow The photo-sharing app, once a closed book to advertisers, has introduced a raft of new features over the last year designed to make it an advertiser’s playground. Before September 2015 Instagram’s capabilities were available only to a select number of advertisers in eight countries. The platform heavily controlled the environment to let users adapt to ads in a controlled way. Last September, it opened up its ad inventory in 200 countries to businesses of all sizes. Today (22 September), after one year of ironing out the nooks and crannies of what brands want out of Instagram, it is celebrating a Read full story › Source: The Drum...
Read MoreThese days in advertising, media buyers are viewed as techies leading the charge while liberal arts-educated creatives try to keep pace. Things have only intensified in this era of big data and programmatic buying, as research commissioned by Turn illustrates. Not filtering down The survey of 206 creative decision-makers in the UK showed that while 88 per cent appreciated the idea of using data insights to create personalised ads, many had problems accessing that information. 35 per cent said it’s difficult to get data from brands while 29 per cent said the same of media agencies. Whatever the cause, lack Read full story › Source: The Drum...
Read MoreBy Doug Zanger “Assume your opinion matters, because it does.” That quote sums up the philosophy at Swift, a Portland, Oregon-based agency that bucks the trend of the traditional Mad Ave. agency. What makes this quote – taken from a video showing the many women and some men in the agency talking about how great and open the company is – matter is that it is from an employee at an agency that is run by two women and employs many women. But Swift isn’t just about being a women-run company in what has mostly been a male-dominated world; it’s about how the agency is Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Following the same pattern as its ‘Balls’ and ‘Colour Like No Other’ spots, Sony is back at it again with a mesmerizing multi-coloured campaign to promote its 4K technology. The brand’s ‘More Brilliance, More Beauty’ ad sees an enchantingly grand, derelict old building come to life with the help of 4000 exploding balloons filled with brightly hued glitter. Set to the soundtrack of Tom Odell’s take on Cyndi Lauper’s classic track ‘True Colours’, the film looks to showcase the picture quality of the entertainment giant’s Bravia 4K TVs. It was shot in 4K and created by American director Read full story › Source: The Drum...
Read MoreBy Ali Tufail If you are a brand/publisher/individual that takes their social media presence seriously, then getting verified on Twitter should be extremely important to you. The blue tick next to your user name can add a high level of trust and authority for users interacting with you. Follow our step by step guide below and you should be on your way to getting verified. Step 1) Missing information Before you apply for verification you must have the following on your account: Verified phone number Confirmed email address Bio Profile photo Header photo Birthday Website Public tweets (private accounts can’t get verified) Fill any missing information on your account settings pagehttps://twitter.com/settings/account <div contenteditable="false" entity-bundle="gallery_item" Read full story › Source: The Drum...
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