Posts made in September, 2016

on Sep 22, 2016

By Andrew Moss A decade or so ago, the idea of a publishing company buying a company that puts ad agencies in front of prospective clients and which initiates new business pitches would have been unthinkable. But the world – and the world of marketing communications in particular – has moved on enormously in the past 10 years, and the notion of such a buyout not only doesn’t seem bizarre, it actually makes sense. Those were the thoughts that struck me when I heard the news on Wednesday that Centaur Media had bought Oystercatchers, one of the UK’s best-known intermediaries, for more than Read full story › Source: The Drum...

on Sep 22, 2016

By Rebecca Stewart Saatchi and Saatchi has enlisted its global creative officer, Kate Stanners, to take on the position of global chairwoman to fill the vacancy left following the resignation of Kevin Roberts. Roberts stepped down in August amid a controversy around comments he made during an interview with business insider that the gender debate was “done. The news comes as Publicis Groupe announces a slew of senior appointments throughout its network. In addition to Stanners’ new role, which will be added to her existing remit, Carla Serrano and Bill Kanarick have been appointed to the the role of co-chief strategy Read full story › Source: The Drum...

on Sep 22, 2016

By Justin Pearse Programmatic is increasingly being used as a planning tool. What needs to happen for it to be introduced earlier in the agency lifecycle? Much more needs to be done on the educational front, believes Sébastien Robin, global programmatic director, Havas Media. “You often get a situation where the programmatic experts sit in one building and agency people in another. As a consequence, many agency people lack a basic understanding of programmatic. Not only do they need to get a definition of the technology, they also have to learn how to use it in practice.” Agencies should be more proactive about the way Read full story › Source: The Drum...

on Sep 22, 2016

The Drum, in association with AdRoll, is running a webinar on marketing to consumers on Instagram. The social media platform launched advertising in the last quarter of 2015 and brands have been jumping onboard. Marketers are eager to take advantage of its highly-engaged audience and explosive growth. But how do marketers ensure they’re making the most effective use of the platform? The Drum webinar on Instagram marketing will find out on 11 October at 3pm – 4pm BST. It features Alan Fitzgerald, head market specialist of AdRoll EMEA, explaining exactly how brands can make the most out of paid and partnered campaigns Read full story › Source: The Drum...

on Sep 22, 2016

By Tony Connelly BBC Scotland director, Ken MacQuarrie, has been appointed as the BBC’s new director of nations and regions. MacQuarrie will be responsible for bringing together and enhancing the BBC’s offer to the nations and regions of the UK and will sit on the BBC’s new Executive Committee. The role was created by the director general, Tony Hall in July 2016 to ensure that the corporation represented the changing nature of the UK and the calls for more autonomy from individual nations. MacQuarrie will take up the post with immediate effect and will be responsible for representing the voice of audiences outside London as well Read full story › Source: The Drum...