Posts made in March, 2017

on Mar 27, 2017

By Kyle O'Brien Premium men’s underwear company, Tommy John has begun releasing a 22-piece online content mini-series titled “Kevin Hart’s Morning Briefing” to highlight the problems men have with their underwear in an entertaining and engaging way. The series was made in complete collaboration with Tommy John’s agency of record, Austin, Texas-based Preacher, the in-house Tommy John creative team, and comedian Kevin Hart’s entertainment company HartBeat Productions. Each ‘Morning Briefing’ has Hart humorously discussing issues like pinching, bunching, riding up, breathability and adjustments, most done in Tommy John underwear. Hart is more than just a spokesman for the brand – he is Read full story › Source: The Drum...

on Mar 27, 2017

By Noel Young After a rough week President Donald Trump has decided to regain momentum by launching his 36-year-old son-in-law Jared Kushner into the fray, Bloomberg reports. Kushner, according to a Washington Post account, will oversee a new “SWAT team” to be unveiled on Monday. Its goal is to reinvent the federal government. The entire federal government, Bloomberg comments. Kushner’s new Office of American Innovation will reportedly showcase a number of corporate titans, including Apple’s Tim Cook and Microsoft’s Bill Gates, all of whom, among other things, will make recommendations about how to make government more tech savvy and more datacentric. Trump has already Read full story › Source: The Drum...

on Mar 27, 2017

By Ronan Shields Spotify has today (March 27) announced its second purchase in under a month with the acquisition of MightyTV, a content-matching service that has been dubbed “Tinder for TV”. The move also brings its MightyTV chief executive and adtech veteran Brian Adams within its ranks, as the music-streaming service continues to rollout its data-led offering to advertisers. Financial details of the deal were not disclosed publicly, with Spotify vice president of product Jason Richman claiming the content recommendation ecosystem MightyTV, a company that has raised $4.25m since the launch of its app last year. The purchase plus hire Read full story › Source: The Drum...

on Mar 27, 2017

By Danielle Gibson Cancer Research UK has partnered with digital engagement agency Puzzle London and influencers to create a Twitter-focused campaign to #FilterOutCancer. The campaign aims to target young people and engage millennials in how they can support Cancer Research UK to help beat cancer sooner. Influencers Rob Beckett, DJ Fresh and Jack Maynard have created unique filters that Twitter users can use and share. Users should tweet @CR_UK with #FilterOutCancer and the name of the influencer whose filter, eg #JackMaynard, they want and the image they would like to be filtered. The image will then be processed with the filter added to give Read full story › Source: The Drum...

on Mar 27, 2017

By Kyle O'Brien With Major League Baseball’s (MLB) opening day almost upon us (April 3), social measurement and valuation platform MVPindex and Chicago-based digital sports network 120 Sports have partnered to unveil a collection of data surrounding the social activity of Major League Baseball teams and players from the 2016 season and offseason. Unsurprisingly, reigning World Series Champions, the Chicago Cubs and Cubs player, NL MVP Kris Bryant topped all the charts, securing the top spots as the most socially relevant team and the top social post of the season respectively, while the Seattle Mariners’ Robinson Cano stole the number one Read full story › Source: The Drum...