By Katie Deighton It’s strange to hear a distinguished actor with 30 years of Hollywood paycheques say that he can’t afford something, but Richard E. Grant – both Withnail and the creator of Jack Perfume in equal measure – has “no budget for advertising” when it comes to marketing his unisex scent. “I’m a startup business and so I relied entirely on magazine editorial when [Jack Perfume] launched, and subsequently on social media – on Instagram and Twitter – every single day,” Grant told The Drum. “I know from the interaction I have on my Twitter account that that’s how I do business.” Advertising veterans Read full story › Source: The Drum...
Read MoreBy Rob McCardle Banking is undergoing a transition which has shaken up the British high street. The architecture of British high street banks is a fixture of our urban landscape. Details such as Roman columns have been used for centuries to signify stability and order. We are used to seeing the big retail banks such as HSBC, Santander, Lloyds TSB, Barclays and NatWest sporting one or two of these, but as major changes transform the retail banking sector, their presence, and their status as civic institutions, is diminishing. Most of the coverage of these events has been focused on the negative effects on Read full story › Source: The Drum...
Read MoreBy Lisa Lacy After a 2016 pilot in Hong Kong, premium lager Tiger Beer is bringing art derived from Air-Ink, the ink created from air pollution, to venues around the world. According to a release, the tour will start in London and continue to Berlin, New York and Singapore. Along the way, resident artists in each city, including Buff Monster, KristopherH, Patrick Vale, Paul Davis and Die Dixons, will use Air-Ink to create artwork symbolizing “a bright future for our cities’ streets and inspiring others to take action,” the release said. The ink that is being used in the Read full story › Source: The Drum...
Read MoreBy Ami Murphy Iannone Traditional media has taken a beating in the past few years. In my house, there is no “TV” in the old sense of the word and anecdotally that’s the case for most of my peers. We’ve got streaming services for sure, but I never “channel-surf” and I rarely watch ads unless they’re forced upon me. Data seems to support my experience, with Oscar viewership rates at a nine-year low and another report showing an overall TV viewership decline of more than 10%. More and more people are watching traditional television programming on live streaming devices, subscription Read full story › Source: The Drum...
Read MoreBy Doug Zanger Facebook chief operating officer Sheryl Sandberg, Mark D’Arcy, chief creative officer of the Facebook Creative Shop and Nicola Mendelsohn, Facebook VP of EMEA, will be guest editors of The Drum’s global July issue, to debut at Cannes Lions. The intersection of creativity and technology will be the issue’s overall theme. Topics covered will include equality, brand social responsibility, talent, technology and the business at large. “Sheryl, Mark and I are thrilled to participate as guest editors of The Drum for this year’s global Cannes issue,” said Mendelsohn. “Creativity is a force that has shaped our past Read full story › Source: The Drum...
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