Posts made in March, 2017

on Mar 27, 2017

By Mike Thorne Reducing spend on marketing and advertising is normally the first thing on the agenda for brands in times of global uncertainty. However, it’s not such a depressing outlook for financial services brands in 2017/18. During unstable economic times, cue Brexit and the American presidential fall out, more and more people are worried about their finances. Financial services brands will therefore be seen to spend more on engaging customers to ensure loyalty. If 2016 proved anything, it is that people are not as happy with the status quo as previously thought. Our world has shifted and with it, the rules for understanding and Read full story › Source: The Drum...

on Mar 27, 2017

By Tony Connelly MPs are calling for the government to introduce new advertising restrictions which would stop supermarkets discounting unhealthy food and drinks as part of strict new measures intended to tackle child obesity. In a new report, published today (27 March), the Commons health select committee urged the government to review its legislation regarding promotions for unhealthy food and drinks aimed at children. The Committee of Advertising Practice, a sister organisation of the Advertising Standards Authority, has introduced new restrictions on adverting for high-fat and high-sugar foods on non-broadcast media – such as on smartphones, however the select committee said more action Read full story › Source: The Drum...

on Mar 27, 2017

By Rebecca Stewart Amazon is reportedly exploring the possibility of bringing augmented or virtual reality in-store to allow consumers to visualize what products will look like in their homes. According to the New York Times the tech giant is looking to open brick-and-mortar stores to sell home appliances and furniture. Citing a “person briefed on the discussions” the Times claimed that the Seattle-based giant is considering using VR or AR to help customers picture what furniture will look like in situ. The source has said the shops will have a heavy emphasis on Amazon devices and services like the Read full story › Source: The Drum...

on Mar 27, 2017

By Gillian West After two days holed up in a room, our esteemed judging panel for this year’s Roses Creative Awards have revealed who’s made the cut and could be taking home a trophy this May. Leith, Havas Lynx, RBH, bigdog and McCann Manchester lead the charge this year with a healthy number of nominations between them. And Taxi Studio, BJL, Specsavers and TBWA Manchester also boast a handful of nominations. You can check out the full list here along with a small gallery of this year’s nominated work below. This year’s finalists were chosen by an elite panel of judges which included Read full story › Source: The Drum...

on Mar 27, 2017

By Danielle Gibson Snapchat is set to become more popular among advertisers than Twitter, Yahoo and AOL within three years’ time, according to fresh research from Ampere Analysis. The study predicts that the ephemeral messaging service is poised to rake in more than $3bn (£2.4bn) in revenue per-year before the end of 2019. The prediction is based on Snapchat’s hold on the youth market, with the data showing that 51% of Snapchat’s video users are aged under 24, compared to Facebook’s figure of 23% and YouTube’s which sits at 17%. Analysts have hinted that given the current advertising duopoly Facebook and Google have on the Read full story › Source: The Drum...