Posts made in March, 2017

on Mar 27, 2017

By Kyle O'Brien Fandango, the leading digital network for moviegoers, is expanding its focus in Latin America, a fast-growing market for theatrical films. The company announced today (March 27) at CinemaCon, the annual convention for theater owners, that it is rolling out a new global brand strategy that includes the launch of new ticketing destinations at its subsidiaries Ingresso.com in Brazil and Fandango Latin America (formerly Cinepapaya), as well as seven key countries in Spanish-speaking Latin America: Peru; Colombia; Argentina; Mexico; Chile; Ecuador and Bolivia. “We’re beginning an exciting new chapter for Fandango in Latin America, as we debut Read full story › Source: The Drum...

on Mar 27, 2017

By Laurie Fullerton Warner Brothers has inked an exclusive partnership with HTC Vive to provide VR content for its movie Ready Player One, a highly anticipated Steven Spielberg picture slated for theatrical release next year. Adapted from the book by Ernest Cline, Ready Player One is a sci-fi action thriller that unfolds within the virtual reality space, with the state-of-the-art film slated for release on March 30, 2018, by Warner Bros. Pictures, Amblin Partners and Village Roadshow Pictures. Vive is tasked with producing multiple pieces of VR content tied to the world of Ready Player One with the content available to Read full story › Source: The Drum...

on Mar 27, 2017

By Tony Connelly Formula One‘s commercial chief Sean Bratches has hinted that the company will pursue more pay TV broadcast deals and will rely on its redeveloped digital assets to achieve the kind of audience reach which free-to-air partnerships would otherwise offer. New owners Liberty Media have vowed to overhaul Formula One’s dated commercial model with digital, sponsorship and broadcast revenues all being a major focus of the sport’s redevelopment. While growing the Formula One’s mass audience appeal is a major focus of the new era the dichotomy of increased revenue on offer form pay TV deals verses the smaller audience Read full story › Source: The Drum...

on Mar 27, 2017

By Jessica Goodfellow The i newspaper, owned by regional news publisher Johnston Press, has signed its first TV partnership deal with UKTV’s Dave, as it looks to elevate the title’s position in the market during an ongoing debate about the value of premium news and advertising environments. The newspaper will sponsor a series of ‘idents’ across some of Dave’s key programming, kicking off today (27 March) with each of the ‘idents’ carrying the tagline, ‘i sponsors Characters on Dave.’ Created by Atomic and brokered by Channel 4 Sales and 7Stars, the campaign will bring to life the brand’s trademark logo, the Read full story › Source: The Drum...

on Mar 27, 2017

By Laurie Fullerton With 60% of consumers looking at online reviews at least weekly, a recent survey by Podium suggests that 93% say online reviews do impact their purchasing decisions. The way consumer engagement with B2B and B2C business has evolved illustrates that 82% of consumers do read reviews before making a purchase decision, and 60% look at reviews on a weekly basis. Further, the study suggests that two-thirds of consumers (68%) are willing to pay up to 15% more for the same product or service if they are assured they will have a better experience. The report suggests that customers Read full story › Source: The Drum...