Posts made in March, 2017

on Mar 27, 2017

By Laurie Fullerton CreativeRace’s London office has been appointed by the UK’s leading specialist bike shop, Evans Cycles, to handle all integrated marketing campaigns. Evans Cycles was first opened in central London by a London cyclist, Frederick Evans, who won an award from Britain’s largest cycling club for the best cycling invention of 1925. CreativeRace’s first campaign for Evans Cycles is planned to launch early April. This campaign will focus on the brand’s trade-in scheme, and will be executed across press, posters, in-store POS and digital channels. This latest appointment continues a successful first quarter for the agency, with Read full story › Source: The Drum...

on Mar 27, 2017

By Sam Garrity What’s new? Advertisers are funding terrorists and the industry is pointing the fingers again. The Google debacle in which it was found that advertisers were funding terror groups such as ISIS has led to a furious debate in which Google’s YouTube has taken the majority of the blame. Publishers, such as The Times and the Guardian, have been quick to pounce on Google. This is fair in principle, however publishers have also chosen to specifically attack Google because it suits public opinion (think of the recent tax issues) and because Google’s business epitomises the model that has eroded Read full story › Source: The Drum...

on Mar 27, 2017

By Samuel Scott If you think SEO is a bag of tricks to rank first in Google, you are 10 years out of date. Just as many SEOs and digital marketers seem to be unaware that brand advertising and creative campaigns are very much alive and well, traditional marketers need to know that digital channels and tools are now necessary in integrated marketing communications. As a recent Searchmetrics study found, getting found in Google search results is more relevant than ever. Statista also projects the that SEO spending will increase to $79 billion by 2020: Loading… So, Read full story › Source: The Drum...

on Mar 27, 2017

By Mike Thorne So, let’s summarise the last fortnight: we now know Article 50 is to be triggered this Wednesday; the FBI is investigating Russian interference in the US election [unless it’s ‘fake news’ I’ve been reading]; Nicola Sturgeon (and possibly the Scottish people) want another referendum; unemployment is at a 32-year low (was it trying to get one up on the pound’s recent 31-year low against the dollar?); and both UK M&A and the FTSE are at an all-time high. Phew. It’s hard enough to process this macro-economic potpourri watching the 10 o’clock news, so what on earth do financial directors and marketing Read full story › Source: The Drum...

on Mar 27, 2017

By Tony Connelly Internet advertising spend is expected to surpass that of TV for the first time in 2017, highlighting the urgency with which Google must properly address advertisers concerns over brand safety to allow for secure sustainable growth. Zenith Media’s new Advertising Expenditure Forecasts report has predicted that global internet advertising expenditure will grow 13% to reach £163bn ($205bn) in 2017. The tipping of the scales from television to online comes as internet advertising is predicted to attract 36.9% of all ad spend this year, up from 34% in 2016. According to the report, the fastest growing component of internet ad spend will Read full story › Source: The Drum...