Posts made in March, 2017

on Mar 27, 2017

By Gillian West Brass has won over The Drum readers with its series of illustrations and digital animation sequences for new CBBC show ‘My Dog Ears’ to win this week’s European Creative Work of the Week title. Produced as part of the ‘My Life’ documentary series, Brass was tasked with bringing to life the story of Joe, age 12, who became deaf following his battle with cancer. Focusing on Joe’s story and how cancer has affected his life through hospital appointments and operations, the documentary features Joe’s alter ego ‘Titanium Man’ (a superhero that can’t hear, and who like Joe, has a titanium leg) and Read full story › Source: The Drum...

on Mar 27, 2017

By John Glenday Google has announced it is to end support for Talk, its ageing communication tool for Gmail, in order to concentrate resources on the more feature-rich Hangouts service. Hangouts was first launched way back in 2013 but Google has kept Talk, colloquially referred to as Gchat, on as a legacy platform for people happy with a more basic level of service. That stance however, changes on 26 June when Google forcibly migrates stragglers to its new service. The brute force approach follows a four-year push to cajole hold-outs into making the upgrade. To streamline its offer Read full story › Source: The Drum...

on Mar 27, 2017

By Gillian West Welcome to The Drum Creative Works, in partnership with Workfront. As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our ‘Creative Work of the Week’. We’ve now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 3 April. For project information, credits and more click on the project to expand to full screen for credits and more. To submit Read full story › Source: The Drum...

on Mar 27, 2017

By Guy Bisson The below is written by Guy Bisson, Research Director, Ampere Analysis, and is part of Found Remote’s MIPTV 2017 preview series. Found Remote will again be at MIPTV with Applicaster (come say hi at the booth: Palais R7.J15). Collaboration, tech integration and localised globalisation: The future of content is here What can a camera company tell the content industry about the future of video entertainment? If it’s self-proclaimed ‘camera company’ Snapchat, the answer is quite a lot. Whether Snap Inc’s $28bn IPO valuation is justified or not, the platform’s positioning and juxtaposition of content and hardware says Read full story › Source: The Drum...

on Mar 27, 2017

By Benjamin Cher India, home to a fast growing e-commerce market, is set to see $30bn of the fashion market digitally influenced by 2020, according to a Boston Consulting Group and Facebook report, Fashion Forward 2020. Today $7bn to $9bn of the $70bn Indian fashion market is currently digitally influenced, with the numbers to quadruple by 2020. $30bn represents about 70% of the total branded apparel market. Mobile is also set to rise, as 85% of online fashion buyers prefer mobile over any other device, mirroring other reports about mobile usage in the country. Fashion is the gateway for online shoppers, with 30% of Read full story › Source: The Drum...