Posts made in March, 2017

on Mar 27, 2017

By John Glenday Communications giant BT has been landed with a mammoth £42m fine by Ofcom after it was found to have illegally lowered compensation pay-outs to other telecoms providers for delays in connecting high-speed business lines. Despite admitting its failure and agreeing to properly compensate the companies involved BT has now been slapped down with a multi-million-pound penalty as an example to others. Gaucho Rasmussen, Ofcom’s investigations director, said: “We found BT broke our rules by failing to pay other telecoms companies proper compensation when these services were not provided on time. The size of our fine reflects how important Read full story › Source: The Drum...

on Mar 27, 2017

By Peter Cassidy The below is written by Peter Cassidy, GM Europe, Applicaster, and is part of Found Remote’s MIPTV 2017 preview series. Found Remote will again be at MIPTV with Applicaster (come say hi at the booth: Palais R7.J15). Making Apps Easy More is More Another MIP and another year of exploding TV programming supply and demand. Whether mass market hits or niche passion programming, traditional linear channels or new OTT players, ad-funded or paid-for business models, we viewers are treated to a greater choice of premium TV programming than ever before. There truly is something for everyone. And with Read full story › Source: The Drum...

on Mar 27, 2017

By Ayesha Salim Getting personalisation right is the holy grail for brands. But brands need to stop ‘spamming’ consumers with irrelevant messaging and target them contextually within their environment if they want to add value to their customers, agreed panellists at The Drum’s personalisation event, in association with lifecycle engagement platform, Appboy. Speaking at The Drum Arms pub in London last week, the panel, which consisted of speakers from News UK, mobile transformation company Somo, Mediacom Worldwide, Appboy, and events startup Revl, argued that spamming disguised as personalisaiton will only hurt a brand’s reputation. “My Read full story › Source: The Drum...

on Mar 27, 2017

By John Glenday Tommy Hilfiger and Hugo Boss have become the latest fashion brands to embrace Android Wear smart watches after established tech companies such as Motorola, which this year has opted to skip a new release, have left a possible gap in the market. Of the two Hugo Boss have plumped for a more formal look with a leather strap and unfussy clockface for the Touch. Omitting some superfluous features such as a heart rate monitor it will nevertheless come with NFC built-in. Those looking to decorate their wrist with the watch can expect Read full story › Source: The Drum...

on Mar 27, 2017

By Stephen Lepitak Google’s time to reflect Last week we saw the headlines around Google’s ad misplacement on YouTube kick into top gear with several major brands pausing their spend and mass media attempting to claim that the tech giant was somehow funding terrorists as a result. This was damning headline news despite a lack of any real outcry from the general public and the fact anyone writing about Google has been highlighting this problem for years now. News International had an agenda and the Daily Mail and even the BBC followed their lead in kicking Google while it was temporarily down. It Read full story › Source: The Drum...