By Tony Connelly Coffee drinkers will soon be able to place their Starbucks orders within the comfort of their own car after the coffee company announced a partnership with Ford. Ford vehicles equipped with its SYNC3 voice-activated technology, which has Amazon’s voice service incorporated into it, will soon allow drivers to place their orders using the command, “Alexa, ask Starbucks to start my order”. The partnership with Ford and Amazon Alexa was demoed at company’s annual shareholders meeting, which took place in Seattle this week. Starbucks chief technology officer Gerri Martin-Flickinger announced the new feature on stage and showed a Read full story › Source: The Drum...
Read MoreBy Minda Smiley It sounds like a dream: instead of dealing with pricey rent-a-cars, flight delays and confusing public transportation systems on your next trip, what if you could be personally transported around your vacation destination via a mobile room for you and your plus one? For one lucky couple, that’s exactly what happened to them on their recent trip to Québec. Their experience traveling around the Canadian province was documented and turned into a short film called “A room with many views,” which is the crux of Québec’s tourism alliance’s latest campaign. Created by lg2, the short doc features Glennis LaRoe and Kip Read full story › Source: The Drum...
Read MoreBy Charlotte Hanham ‘Time slippage’ refers to the amount of revenue lost as a result of work carried out that goes unbilled. In an ideal world, an agency could bill all hours worked by staff and dramatically increase profit levels, but unfortunately, clients would have none of that! However, tackling the issue of the slippage at your agency can be the next best thing. Clients of ours often think they have a clear idea of which of their clients are profitable, only to later find out they were wrong, meaning that they’ve been over-servicing certain clients by working beyond agreed budgets and scope and Read full story › Source: The Drum...
Read MoreBy Jez Nelson The BBC is about to reach a significant milestone – in five years’ time it will be marking its 100th year – but it has a lot to contend with before it gets to celebrate this. It may be the world’s best funded broadcaster and a pioneering force in terms of journalism, entertainment and technology, but it has also come out of a challenging Charter renewal process that is seeing the BBC Trust scrapped and the broadcaster moved under Ofcom. Not only that, but the consumer landscape has changed significantly in the last five years, with the likes of Zane Lowe Read full story › Source: The Drum...
Read MoreBy Tony Connelly Halifax is siding with fellow British institution Thunderbirds for its new campaign which shows Lady Penelope’s long suffering butler Parker finally experience a change in fortunes. The first ad in the campaign has been created by adam&eve DDB and ITV Studios Global Entertainment and will make its TV premiere on 25 March on ITV during Ant & Dec’s Saturday Night Takeaway. In the ad, Lady Penelope’s butler Parker visits a Halifax branch with a letter and discovers that he has won the top prize of £500,000 in the Halifax Savers Prize Draw Superdraw. In a twist from the longstanding Read full story › Source: The Drum...
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