Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Posts made in April, 2017

Trump marks first 100 days with fresh attack on the New York Times

on Apr 30, 2017

By Tony Connelly Donald Trump used the occasion of his first 100th day in office to once again laid into the press. The president was speaking at campaign-style rally in Harrisburg, Pennsylvania where he told a crowd of supporters that he was “thrilled” to be far away from Washington D.C. where members of the press were gathered for the annual White...

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Fearless Girl statue generates $4.7m in free advertising

on Apr 30, 2017

By Tony Connelly The ‘fearless Girl’ statue which stares down Wall Street’s famous “Charging Bull” has generated a huge amount of media attention since it was installed last month and, in addition to serving as a feminist symbolism, the sculpture has generated millions in free advertising. Kristen Visbal’s bronze statue became an instant...

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Sainsbury's reaping the rewards of Argos takeover as it begins to see growth

on Apr 30, 2017

By Tony Connelly Sainsbury’s takeover of Argos looks to be paying off as the supermarket prepares to announce a jump in sales and profits for the catalogue retailer. According to reports in the Telegraph, the supermarket is expected to report a 7% jump in underlying pre-tax profits for the year from £548m to around £584m in 2016, coupled with a 2%...

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Bleacher Report challenges sports fans to ‘Up Your Game’

on Apr 30, 2017

By Haley Velasco In honor of their 10th anniversary, Bleacher Report teamed up with agency Johannes Leonardo to create “Up Your Game.” With this new brand campaign, the brand is “campaign shining a light on the intersection of sports and culture. It begins with, “You think you get the game? Of course, you do. But you gotta get the style.” The spot highlights...

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San Miguel's millenial mindset is boosting sales but the brewer admits it can be tricky for alcohol giants to drive brand purpose

on Apr 30, 2017

By Rebecca Stewart The words ‘Rich List’ may for some conjure up images of Sunday Times fat cats, but San Miguel has sought to make the term its own by celebrating individuals who have dedicated their lives to seeking out experiences. In 2016, ‘The San Miguel Rich List’ featured a host of trailblazers – from artists to athletes – who had shunned the...

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