Posts made in June, 2017

on Jun 30, 2017

By Kyle O'Brien Online poker site PokerStars and London-based creative agency Gravity Road are pitting comedian (and frequent PokerStars promoter) Kevin Hart and Olympic gold medal sprinter Usain Bolt in a social media battle. #GameOn sees the two superstars face off in a battle of wits. As they take each other on, they will use the metrics of social media as their scorecard to allow fans to decide who wins each of their social beefs, culminating in a battle at the poker table in the Bahamas in January 2018. In the campaign, which launches today, Bolt and Hart’s #GameOn battle has Read full story › Source: The Drum...

on Jun 30, 2017

By Tony Connelly Condé Nast has launched a new branded content studio called Stories with Aston Martin announced as the first client. The dedicated division will be headed up Tristan Taylor who will led a team specialising in video, editorial, social and data which will create campaigns for clients such as Aston Martin. “It’s our mission to provide consumer engagement for our advertising partners through content developed by Condé Nast, the leading premium content company, and Stories will deliver this,” said Taylor. Aston Martin’s ‘The Beauty of Design’ campaign is the first work to come out of the new studio and has Read full story › Source: The Drum...

on Jun 30, 2017

By Danielle Gibson The New York Times is addressing a lot of the trends that are currently surging the programmatic industry right now. Speaking to its director of programmatic advertising, Sara Badler, she expresses that the biggest challenge right now is with the technology. Badler explained: “From a publisher perspective, the New York Times is 100% set up to transact programmatically in the same way we do directly, but the technology platforms and executions are always changing and it’s continuously a transition phase. Publishers and marketers are very ready, willing and set up to transact but it is always a question of Read full story › Source: The Drum...

on Jun 30, 2017

By Amit Avner Last month seemed to be all about politics and controversy, but this month’s online conversations shifted towards escapism with buzz for the latest blockbuster hit, Wonder Woman, and new video games and console releases at E3. Comic book-related movies have either been a huge success, like Dark Knight, or a big miss, like Suicide Squad. However, the excitement surrounding Wonder Woman made it clear that the movie would be a huge hit. Likewise, E3 is always a big event for gamers, with the promise of new console technology and hit game releases. This year, we saw the big Read full story › Source: The Drum...

on Jun 30, 2017

By Laurie Fullerton Younger Internet users (ages 13 to 17) are showing a more significant shift away from text-based online content and slightly more from TV with much of Gen Z time spend on video and social. According to a recent report in eMarketer, millennials spend more time with video and social, but unlike Gen Z, they report that they are not cutting back on their time with other media. Although the Gen Z and millennial groups agreed they are spending more time streaming full-length TV shows and movies, they are also watching more short online video. Read full story › Source: The Drum...