Posts made in June, 2017

on Jun 23, 2017

By Benjamin Cher Data is the lifeblood of any company, and as modern marketers bury themselves in spreadsheets rather than Mad Men style cocktails, the reliance on data to glean insights is here to stay. Leveraging data thus allows SAP Hybris chief marketing officer, Jamie Anderson, to drill down into the little details for every campaign, bringing into the light previously unknown areas. “We use the intelligence from that [data] to make adjustment to campaigns all the time. I can see every campaign that we run globally, then I can click down and see the impact of every campaign and see if it is meeting Read full story › Source: The Drum...

on Jun 22, 2017

By Kyle O'Brien Whether you liked it or thought it was a weird beer alternative, there’s no doubt that Zima had an impact on the drinking public in the 90s. Now, the drink is back, led by a totally retro ‘Back Not Back’ campaign from Mekanism and PR agency Olson. With a 90s revival firmly in place – hello Backstreet Boys and NKOTB tours, plus Roseanne and Twin Peaks revivals – the timing seems right to bring back a slightly citrusy “malternative” beverage that went down easy. The integrated campaign includes a new 8-bit brand website complete with neon wingding arrows, forced background audio Read full story › Source: The Drum...

on Jun 22, 2017

By Minda Smiley Allstate has released a harrowing film that aims to shine a light on the often unseen aspects of financial abuse that can end up leaving women trapped in abusive relationships. The PSA is for Allstate’s Purple Purse foundation, which for the past 12 years has been been working to help domestic violence survivors regain their financial footing. According to a study of 103 domestic violence survivors, all but one reported experiencing economic abuse. Even so, nearly eight in 10 Americans are unaware the financial abuse is a form of domestic violence, according to Allstate. The insurance company’s latest campaign aims to Read full story › Source: The Drum...

on Jun 22, 2017

By Taruka Srivastav Hull City FC (also known as Tigers) announced a three-year partnership with WWF in which it will contribute towards WWF’s campaign to help double the number of wild tigers by 2022. The club’s South Stand will now be renamed as ‘WWF Family Zone’ and will feature a large number of unique artworks and activities throughout the season to celebrate the partnership. The WWF logo will also feature on the First Team players’ shorts for the 17/18 season and all U’23 squads and academy teams will have WWF on the front of shirts Douglas Rouse, director of partnerships and philanthropy, said: “We’re thrilled to Read full story › Source: The Drum...

on Jun 22, 2017

By Jill Kelly “Empathy” has received a healthy amount of corporate attention in the last 24 months, from Facebook’s Empathy Lab, to company-sponsored employee empathy training, to the customer-service deployed empathy funds. Its value has strengthened with momentum; from the squishy word of my youth, when mom would scold, “maybe if you walked in her shoes for a day, you would feel different!” to a mandatory ethics and business currency. In “Most Empathetic Companies, 2016” (HBR, Dec 2016), of the top ten companies in the Global Empathy Index 2015, six are “technology” companies: Facebook, Alphabet, LinkedIn, Microsoft, Netflix, SAP SE. Not coincidentally, these companies are Read full story › Source: The Drum...