By Ayesha Salim Creativity lies at the heart of Cannes Lions but it can easily be drowned out by the noise of data, analytics, and Artificial Intelligence (AI). But there is no reason why the two should be enemies, according to Blue 449 Australia’s CEO, John Preston. He says Blue 449 has invested heavily in analysts who “sit right next to creative thinkers and strategists”. Speaking on day four of Cannes Lions, in a five-part video series in association with Publicis, Preston explains why companies need to “up their game” if they want to keep up with client expectations. “Clients are transforming. They’re Read full story › Source: The Drum...
Read MoreBy Fred Maude Travel ecommerce has grown rapidly since the emergence of Expedia back in 1995. With the industry now at the point of saturation, it’s time to get savvy with your digital presence to ensure a bigger piece of a diminishing pie. The Saturation Point For almost a decade, the air, rail, and cruise sectors had seen unrivaled growth between 3 and 5% each year. However, over the last 12 years that has changed as search interest dropped by 26%. Yet, according to Hitwise, search engines continue to be the largest driver to travel websites. Together this paints a picture of a shrinking Read full story › Source: The Drum...
Read MoreBy Brad Berens Reading most business books is like watching the movie Groundhog Day, just without the funny bits. Such books bludgeon their readers with a single idea over many chapters. Sometimes it’s not a very good idea, and there’s no escape! After a while I get: the premise, bored and out. This is why I’ve concluded that most business books are really just HBR articles suffering from elephantiasis. (Google it.) In contrast, one of the many things that make Jeff Rosenblum’s new book Friction: Passion Brands in the Age of Disruption — written with his friend and business partner Jordan Berg — Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Martini has launched a global campaign celebrating its Italian roots with the aim of bringing to life the country’s joyful ‘gioia di vivere’ mindset. The Bacardi-owned drinks brand enlisted TV and commercial director Autumn De Wilde and cinematographer Luca Bigazzi to collaborate on the film, which shows various characters weaving their way through the side streets of Rome before converging on a picturesque piazza. Ryan Heffington, who choreographed Sia’s Chandelier video, devised the routine depicted in the minute-long film. The ad also features cameo appearances from a number of celebrities and influencers including ex-Formula One driver Read full story › Source: The Drum...
Read MoreBy Andy Black The internet was recently swamped with footage of United Airlines staff dragging a passenger off one of its jets. The Drum Network asked some of its members: what does the scandal say about the airline’s customer service and how will this affect the United brand going forward? Danny Turnbull, managing director, Stein IAS Having travelled with United, I’m not surprised to some degree – their ‘customer service’ is infamous. But, bloodying a paying customer (a doctor, not a drunken stag do reveller) just to maintain its operating crew schedule plumbs new depths. The scandal is indicative of the way many Read full story › Source: The Drum...
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