Posts made in June, 2017

on Jun 22, 2017

By Danielle Gibson The recruitment industry is in a ‘complete state of flux right now,’ says Calgary Communications director, Steve White. He believes that whether you are a small or tight skill set group, you are in demand. People don’t want just an accountant these days, they want to whole package, or at least something as close to it as you can get. Having worked in the industry for almost four decades, Steve has in-depth knowledge of what it takes to get ahead, or at least stay afloat in the current climatic situation. Although he thinks it will be more of the same in Read full story › Source: The Drum...

on Jun 22, 2017

By Robyn Darbyshire Users are increasingly looking to messaging apps as a source of news, where peer-to-peer sharing cuts through the noise of social media, according to Reuters Institute for Journalism’s latest Digital News Report. Although more than half of respondents (54%) use social media as a source of news, the report detailed that growth in social media for news is flattening out in some markets, while messaging apps that are more private and tend not to filter content algorithmically are becoming increasingly popular. Overall, around a quarter (23%) of the 70,000 respondents across over 30 countries said they now find, share, or discuss Read full story › Source: The Drum...

on Jun 22, 2017

By John McCarthy Scotch blended whisky, Whyte & Mackay, is continuing its support of the British & Irish Lions fans with a pun-laden experiential tour of Belhaven pubs in Glasgow and Edinburgh. This week, at the Old School House in Glasgow and the Merlin Roadhouse in the capital city, mini stadiums have been erected where free drams of Whyte & Mackay will be handed out – if entrants can pass a lie detector test to separate rugby fans from devious chancers pursuing a free drink. In the vernacular offered by Wire, the agency that designed the activity, it is a hunt Read full story › Source: The Drum...

on Jun 22, 2017

By Stefan Rhys-Williams Agency credentials and presentations continue to be a hot topic in the world of agency new business. But what makes a credential valuable? The Future Factory spoke to senior figures in the brand world, in search of answers to how agencies can best influence the purchasing decisions of brands. Unfortunately, they explained credentials often fall a little short of the mark… Get to the point Everybody thinks they’re busy; not having time to really focus or take anything in has become something of a status symbol. So it’s crucial to make the most of your prospect’s time and get your Read full story › Source: The Drum...

on Jun 22, 2017

By Tony Connelly The Football Association (FA) has announced it will end all sponsorship deals with betting companies, including terminating its long-term deal with Ladbrokes. The decision follows a three-month review into the governing body’s relationship with gambling firms in light of a series of incidents involving betting by individuals directly involved in the sport. In June last year the FA signed a long-term deal with Ladbrokes to become its official betting partner following a similar agreement with William Hill. The FA said in a statement: “At the May FA board meeting it was agreed that the FA would end Read full story › Source: The Drum...