Posts made in June, 2017

on Jun 22, 2017

By John McCarthy For years, some members of the populace have yearned for the day fast food outlet McDonald’s chose to deliver its reliable menu items to people in their homes, this day has come as a result of a partnership with Uber’s side venture UberEats. The push into delivery seemed like a moot option for McDonald’s which maintains such a saturation of outlets across the UK (around 1,249) that it is unlikely that you’re particularly far from one at any one time. Nonetheless, not to stare a gift horse in the mouth, McDonald’s is working with <a target=_blank href="http://www.thedrum.com/news/2015/05/10/ad-day-ubereats-tap-table" Read full story › Source: The Drum...

on Jun 22, 2017

By John Glenday The awards calendar for the creative sector has a brand-new addition in the form of The VOWSS, a showcase of the best work to be produced by female creatives from around the world. Organised by Vow and SheSays, an organisation offering free mentorship and events for women based in 21 global cities, the initiative is geared toward giving women a leg up in the creative and marketing sectors by their recognizing their finest work. Held yesterday evening at Cannes the first winners to walk away with an award include the likes of Alice Tonge, creative director for Channel Read full story › Source: The Drum...

on Jun 22, 2017

By Rebecca Stewart Coinciding with celebrations across the country, London’s Pride parade will take place on 8 July, and to mark the occasion organisers have unveiled a full-scale campaign celebrating love in all its forms. Created for Pride in London by WCRS, the ‘Love Happens Here’ campaign centres around several LGBT-themed ads directed by Fred Scott which will appear exclusively on Channel 4 during a special season of programming designed to mark 50 years since parliament first voted to legalise homosexuality. The hero video at the centre of the campaign has stitched together apologies from individuals who have lost a relationship with Read full story › Source: The Drum...

on Jun 22, 2017

By Kyle O'Brien KFC is really sending a chicken sandwich into space. It’s happening this morning (June 22) at roughly 7:15am ET (though the live feed states a weather delay), and you can now follow the action on a special website from KFC. The Zinger 1 Space Mission was first mentioned in the Rob Lowe-as-Colonel Sanders spot several months ago that mimicked putting a man on the moon, with Lowe in a space suit dressed as the Colonel. The spot claimed that the fast food restaurant would be sending the Zinger Chicken Sandwich (its best-selling sandwich) into space. Now it’s actually Read full story › Source: The Drum...

on Jun 22, 2017

By Kyle O'Brien KFC is really preparing to send a chicken sandwich into space. It’s happening this morning (June 22) at roughly 7:15am ET, and you can now follow the action on a special website from KFC. The Zinger 1 Space Mission, first mentioned in the Rob Lowe-as-Colonel Sanders spot several months ago that mimicked putting a man on the moon, with Lowe in a space suit dressed as the Colonel, the spot claimed that the fast food restaurant would be sending the Zinger Chicken Sandwich (its best-selling sandwich) into space. Now it’s actually happening, apparently. To prepare, KFC is giving a few Read full story › Source: The Drum...